Last week, we attended the highly anticipated Web Summit 2019 which took place in Lisbon. Web Summit is the largest annual tech event in the world, and was described by Forbes as “the best technology conference on the planet.” If you didn’t get chance to go, don’t worry - we’re sharing our top edtech takeaways with you in this blog post.
Maria Rosa Parra is the Marketing Team Lead of the Young Professionals Portfolio at Nyenrode Business University, an institution in the Netherlands providing full-time, part-time and modular business programmes at undergraduate and postgraduate level. We recently caught up with Maria Rosa to talk about her role, what sets Nyenrode apart from other universities and the marketing methods she swears by. Read on to find out more about Leadership, Entrepreneurship and Stewardship (LES), why the “high touch” approach is still so important, what the future holds for business education...and more!
Market research firm, Global Industry Analysts, rightly predicted that the online learning market would reach $107 billion in 2015. More recently, Research and Markets forecasts indicate that it will almost triple to $325 billion by 2025.
As the higher education sector diversifies and competition intensifies, universities are pulling out all the stops to pique the interest of potential students, and many are spending vast amounts on paid advertising campaigns as well as concentrating on organic marketing strategies.
It's 2019 and we have a plethora of options when it comes to communicating with the world around us. We could, for example, use our phones to call and SMS each other or messenger platforms like Slack to send instant messages. But when it comes to communication between colleges and their students, email is still widely used.
Technology is disrupting businesses around the world, leaving no industry unturned. Naturally, digital disruption is making significant waves in the education industry too; in fact, as new technologies emerge and root themselves in the marketplace, schools and universities are figuring out ways to prepare students for a new type of workplace. And to stay relevant, they need to be at the forefront of change and innovation.
Howard Yu is the LEGO professor of management and innovation at the IMD business school in Switzerland, the director of its signature Advanced Management Program (AMP) programme and author of LEAP: How to Thrive in a World Where Everything Can Be Copied. Professor Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organisations are managed and led.” He has delivered customised training programs for leading organisations including Mars, Maersk, Daimler, and Electrolux. His articles have appeared in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times. Yu received his doctoral degree from Harvard Business School. Prior to his beginning his doctorate, he worked in the banking industry in Hong Kong.
Every year the higher education industry invests huge amounts of money and resources into marketing. An investigation by the The Guardian revealed that collectively, UK universities spend millions of pounds on marketing each year in a bid to stand out from the competition and attract candidates. One university’s marketing spend in 2017-18 totalled £3.4 million.
In the past, a good degree coupled with a certain amount of ambition would almost guarantee you a decent job in your chosen field. Anyone who’s graduated in the last decade or so will know that’s no longer the case. Both the jobs market and higher education is markedly more competitive - and more people are deciding to study than ever before.
