The university admissions landscape is in a state of flux, which means it’s more important than ever to have a robust university student recruitment plan.
If you’re in education marketing, you know the majority of prospective students are researching schools and applying for programmes online—whether they are looking for a global MBA or want to learn how to code. A guest blog post by Xenia Muether, Founder & CEO at Pink Orange, a digital consultancy that empowers education companies through data and strategy.
We are living in unprecedented and uncertain times, with many challenges making their way towards us. One of the most affected sectors is education, where schools and colleges were pushed hard to innovate and become tech-savvy in a matter of days.
Today’s higher education applicants expect a streamlined, personalised experience from their very first interaction with your institution. Catch-all advertising campaigns and generic application processes just don’t cut it anymore.
Owing to widespread internet connectivity and increased global mobility, studying abroad has never been easier. Even during the Covid pandemic, countries such as the UK managed to enrol a record number of international students.
Student Relationship Management systems provide universities and other education providers with the tools they need to engage with students across the learning lifecycle, track attainment and progress and create detailed reports and projections.
A growing number of universities are using predictive analytics to accelerate learning and improve student success rates. Find out how HEIs are leveraging algorithms to facilitate early interventions and uncover various pitfalls.
With changing demographics comes a required shift in the way universities handle admissions systems. No longer are the legacy and PDF-handled admissions processes capable of meeting the needs of the up-and-coming generation of college students. These processes must be streamlined through mobile-friendly, cloud-based admissions systems.
E-learning is predicted to grow fifteen-fold over the next decade and is likely to account for 30% of all education by 2030. You only have to look at how universities have adapted in 2020 to see that technology has the power to reshape the way students learn and engage with higher ed.
