Big data influences so many aspects of our personal lives and is intrinsic to business decision making. From the ads we see on social media and the shows Netflix recommends to how our healthcare systems operate, big data reaches far and wide.
In March and April of 2020, most colleges across the country shut their doors, told students to return home, and halted in-person learning for the remainder of the semester. Since then, it’s been more than just an extended Spring break for students. Seniors missed out on important graduation ceremonies and celebrations. Students missed out on activities and the ins and outs of dorm life, and the sudden stop to in-person learning has had everyone wondering what might happen in the fall.
A recent survey we conducted with postgraduate applicants found that around 68 per cent don’t seek advice or guidance with an institution's admissions team before starting an application. With this in mind, it’s vitally important that universities treat their application portal as a marketing tool and make the process as self-explanatory and streamlined as possible to maximise conversions. Yet a number of education providers still aren’t leveraging online admissions systems and rely on outdated PDF application forms and programmes such as Excel to manage the process.
A CRM system is the technology that forms the foundations of university admissions. It enables higher education institutions to attract, engage and nurture relationships with prospective students and a number of other stakeholders—including enrolled students and alumni.
Every year universities work hard to attract new students in an increasingly competitive marketplace. 2019-20 has seen admissions departments go the extra mile to come up with creative ways of fulfilling their student recruitment needs despite the unprecedented challenges posed by the pandemic.
With increased competition and uncertainty across the global higher education market, what can universities do to attract and retain students? Unfortunately, there’s no simple answer – but focusing on vocational skills may prove beneficial.
International candidates are valuable assets to any institution, encouraging diversity and making the learning experience richer for all. Students from overseas are also a critical source of funding for universities and have a significant impact on the wider economy.
As universities respond to the COVID-19 outbreak by closing campuses and shifting to online forms of distance learning, many institutions and educators are scrambling to develop online engagement plans. In this repost, Michael B.Horn (Chief Strategy Officer at Entangled Ventures) reflects on the changes provoked by the current sanitary crisis in a supported effort to predict future trends.
Diversity is high on the agenda for institutions around the world right now, and for good reason. As well as making people better communicators and providing all students with a richer university experience, learning environments that promote diversity of thought are more conducive to creativity and innovation.
