Howard Yu is the LEGO professor of management and innovation at the IMD business school in Switzerland, the director of its signature Advanced Management Program (AMP) programme and author of LEAP: How to Thrive in a World Where Everything Can Be Copied. Professor Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organisations are managed and led.” He has delivered customised training programs for leading organisations including Mars, Maersk, Daimler, and Electrolux. His articles have appeared in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times. Yu received his doctoral degree from Harvard Business School. Prior to his beginning his doctorate, he worked in the banking industry in Hong Kong.
Every year the higher education industry invests huge amounts of money and resources into marketing. An investigation by the The Guardian revealed that collectively, UK universities spend millions of pounds on marketing each year in a bid to stand out from the competition and attract candidates. One university’s marketing spend in 2017-18 totalled £3.4 million.
In the past, a good degree coupled with a certain amount of ambition would almost guarantee you a decent job in your chosen field. Anyone who’s graduated in the last decade or so will know that’s no longer the case. Both the jobs market and higher education is markedly more competitive - and more people are deciding to study than ever before.
Are you looking to attract more students to your university and boost enrolments? It all starts with creating the perfect student experience. One of the best ways to create a winning experience is through student journey mapping. Last week we highlighted the benefits of segmentation and how to build student personas. In this article, we'll show you what a student journey map is, why it's important, and how to develop one for your school. Sound like a plan? Great, let's dive in!
In June 2019 University of Leeds announced the launch of its trailblazing Centre for Immersive Technologies, based in the Leeds Institute for Data Analytics. Their new learning hub is “designed to harness the power of immersive technologies, to upskill the next generation and push the boundaries of possibilities in research and education.” Over 80 researchers from a range of University subjects use the centre's world class facilities to focus on five priority areas – health, transport, education, productivity and culture. We caught up with project manager, Gareth Frith, to find out more about how the School of Medicine is utilising the space and its technologies...
Personalisation is a much talked about topic in the student admissions sphere, with many universities taking a keen interest in how they can leverage the data they have to increase enrolment rates through personalised communications.
Technology has impacted various industries and markets on a global scale, and advancements are still being introduced, changing the way we live, work and study. Higher education has undergone significant upgrades since the expansion of the eLearning trend, and it seems like things are going in the right direction.
Alternative models for learning, online courses and economic strains are just a handful of things turning the higher education sector into a hyper competitive playing field. In some ways, post-graduate education is facing an even larger set of challenges. Rising costs mean many people can no longer justify the expense, especially if they can gain expertise elsewhere.
In her role as Head of Change: Student Experience at Jisc, Sarah Knight leads the teams supporting the Digital Experience Insights service, as well as a team developing the Jisc Building Digital Capability service to aid the development of staff and student digital capabilities. Sarah has worked for Jisc for 15 years; during that time she has been at the helm of a number of transformation projects on curriculum design, digital literacies and learners’ experiences of technology.
