University departments launch new programmes for a number of reasons; to keep up with the pace of change and innovation in their subject field, to replace a course that has lost its relevance or to make learning more flexible and accessible for students.
Higher education marketers, we’re curious: how do you segment your audience? We’re assuming that location, field of study and lifecycle stage (i.e. candidate, student and alumni) play a big part. But perhaps you’re also one of the increasing number of marketers who, drawing on the wealth of data out there today, are layering attitudinal and behavioural insights on top of traditional demographic data create more nuanced audience personas.
Jordi Diaz is Associate Dean of EADA Business School and Director of the Executive Academy, a reflective and empowering development programme for senior teaching and learning professionals. The Executive Academy is part of EFMD Global Professional Development and is an international initiative with cohorts in Europe, Asia and the Americas. During the programme, participants create a personal development plan and a capstone project for their institution. We recently caught up with Jordi to find out more about the course and his role as director.
It’s nearly 2020 - can you believe it? We don’t know about you, but the Millennium only feels like yesterday. And smartphones; when did they sneak in?! As we look forward to the next ten years of innovation, we thought an article focusing on the generation who will “come of age” in it would be an appropriate way to mark the occasion.
Lurlene Duggan is the Chief Learning Officer at Microsoft Western Europe, responsible for landing the required curriculum for the entire Microsoft community - employees, customers and future generations - to align with the organisation's mission to empower every person and every organisation on the planet to achieve more. During this interview, Lurlene talks about the importance of allowing people time to learn and share their learnings, highlights some of the successful partnerships that Microsoft has with leading universities and tells us how Microsoft is preparing itself and its partners to cope with a future capability deficit in the workforce.
Last week, we attended the highly anticipated Web Summit 2019 which took place in Lisbon. Web Summit is the largest annual tech event in the world, and was described by Forbes as “the best technology conference on the planet.” If you didn’t get chance to go, don’t worry - we’re sharing our top edtech takeaways with you in this blog post.
Maria Rosa Parra is the Marketing Team Lead of the Young Professionals Portfolio at Nyenrode Business University, an institution in the Netherlands providing full-time, part-time and modular business programmes at undergraduate and postgraduate level. We recently caught up with Maria Rosa to talk about her role, what sets Nyenrode apart from other universities and the marketing methods she swears by. Read on to find out more about Leadership, Entrepreneurship and Stewardship (LES), why the “high touch” approach is still so important, what the future holds for business education...and more!
Market research firm, Global Industry Analysts, rightly predicted that the online learning market would reach $107 billion in 2015. More recently, Research and Markets forecasts indicate that it will almost triple to $325 billion by 2025.
As the higher education sector diversifies and competition intensifies, universities are pulling out all the stops to pique the interest of potential students, and many are spending vast amounts on paid advertising campaigns as well as concentrating on organic marketing strategies.