Admissions

6 Digital Marketing Strategies In Higher Education

At the top of the list of challenges facing higher education in 2019 is Brexit. Universities are uncertain of the status of their continued participation in exchange programs like ERASMUS and are research funding is also likely to be affect – universities received £500 million every year in EU research funding from 2007 to 2013. 

Admissions

Increase Applicants by Upgrading Your Application Portal

Online shopping has become an easy, engaging mobile web experience. Why shouldn’t applying to a university be the same?

Student recruitment

The Ultimate University Student Recruitment Plan [Guide]

The university admissions landscape is in a state of flux, which means it’s more important than ever to have a robust university student recruitment plan.

CRM, University marketing

The Power of Data & CRM Systems for Education Marketing

If you’re in education marketing, you know the majority of prospective students are researching schools and applying for programmes online—whether they are looking for a global MBA or want to learn how to code. A guest blog post by Xenia Muether, Founder & CEO at Pink Orange, a digital consultancy that empowers education companies through data and strategy.

Student success, Student recruitment

4 Best Tips to Improve Student Retention in Higher Education

We are living in unprecedented and uncertain times, with many challenges making their way towards us. One of the most affected sectors is education, where schools and colleges were pushed hard to innovate and become tech-savvy in a matter of days.

Admissions, Lead generation

7 Lead Generation Strategies for Higher Education Institutions

Today’s higher education applicants expect a streamlined, personalised experience from their very first interaction with your institution. Catch-all advertising campaigns and generic application processes just don’t cut it anymore.

Admissions, Student recruitment

International Student Recruitment: Here's What Works in 2021

Owing to widespread internet connectivity and increased global mobility, studying abroad has never been easier. Even during the Covid pandemic, countries such as the UK managed to enrol a record number of international students.

Admissions, CRM

Student Relationship Management: Here's All You Need To Know

Student Relationship Management systems provide universities and other education providers with the tools they need to engage with students across the learning lifecycle, track attainment and progress and create detailed reports and projections.

Student success, Predictive analytics

How Predictive Analytics Can Boost Student Success Rates

A growing number of universities are using predictive analytics to accelerate learning and improve student success rates. Find out how HEIs are leveraging algorithms to facilitate early interventions and uncover various pitfalls.