Kate Tattersfield, January 30, 2019

in Admissions

5 innovative online education resources to look out for

5 innovative online education resources to look out for
Technology has disrupted and digitised many industries across the globe, including, in more recent years, education. In 2017, global investments made to learning technology companies reached over $9.52 billion, up 30% from 2016, according to Edtech Times.
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Kate Tattersfield, January 25, 2019

in Admissions

How universities can increase enrolments by marketing to students effectively

How universities can increase enrolments by marketing to students effectively
With technology evolving at rapid rates, it can be difficult to keep up with the latest trends to ensure your message reaches your target audience in the right places. But instead of worrying about new apps and features, it’s more important to get your marketing plan right first. New methods come and go all the time, but key marketing tactics have longevity.
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João Amaro de Matos, January 24, 2019

Brexit and the irreducible British universities

Brexit and the irreducible British universities
While we wait for"Brexit", it is important to understand the collateral effects in areas such as Science and Education. A week ago, Nova University Lisbon hosted a meeting with more than 60 researchers and colleagues from Lancaster University, to discuss shared scientific projects, Europe's scientific research agenda and the future collaboration between British and European universities.
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Kate Tattersfield, January 16, 2019

in Admissions

What are the key trends in higher education marketing today?

What are the key trends in higher education marketing today?
The way stakeholders interact with universities online is in a constant state of flux. Technology continues to evolve at rapid rates, so marketing departments need to have their finger on the pulse when it comes to the latest trends. 
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Kate Tattersfield, January 09, 2019

in Admissions

Why mobile marketing is a must for any higher education admissions strategy

Why mobile marketing is a must for any higher education admissions strategy
Mobile marketing should be at the top of any higher education institution’s marketing agenda. In other words, universities need to also contemplate a mobile-first approach to capture applicants' attention. Never before has information been so accessible; today, students can find everything they need to know in just a few taps.
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Kate Tattersfield, January 04, 2019

in My job in higher ed, MBA

My job in Higher Ed with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA

My job in Higher Ed with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA
This month, we caught up with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA at Cambridge Judge Business School to find out, among other things, how to create a rich intellectual environment whilst equipping students with the skills they need to be a successful entrepreneur.
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Hugo Damásio, December 21, 2018

Season's greetings

Season's greetings
 
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Kate Tattersfield, December 18, 2018

in Admissions

Video for higher education marketing - why it works so well

Video for higher education marketing - why it works so well
Higher education marketing is about more than brand awareness. The vast amount of content available online today is such that university marketing departments need to come up with innovative ways of capture the attention of their target market.
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Kate Tattersfield, December 12, 2018

in Admissions, social media

5 unforgettable university Christmas marketing campaigns

5 unforgettable university Christmas marketing campaigns
Just because the end of the term is around the corner, it doesn’t mean that your institution’s social media and marketing output can start to slack. If anything, the festive period provides universities with the perfect opportunity to get creative and go wild on social and other channels. And it needn’t all be about baubles, snow and father Christmas, either.
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Jeni Rogers, December 12, 2018

in Admissions, crm

How Universities Use Social Media for Marketing

How Universities Use Social Media for Marketing
One of your primary goals in marketing your university online is to attract prospective students to your institution, and social media is a tool being heavily leveraged by universities to create interest and draw in applicants. Schools doing this most effectively all have a common theme threading through their social interactions - a focus on history and tradition as key selling points. 
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