How to implement a successful student recruitment marketing strategy

How to implement a successful student recruitment marketing strategy
Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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How universities can use social media to improve student retention

How universities can use social media to improve student retention
A recent report by the SMF indicates that between 2012/13 and 2014/15, university dropout rates rose from 5.7 per cent to 6.3 per cent. In fact, dropout rates have been following an upwards trajectory for years now. In 2012, 37 per cent to 42 per cent of students considered abandoning their studies for one reason or another, according to a survey by What Works?.
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The future of education does not matter. The present does.

The future of education does not matter. The present does.
Note: This article has been published by Carlo Giardinetti on Medium. 
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My job in higher ed: Wolfgang Weicht, Digital and Innovation Officer at Frankfurt School

My job in higher ed: Wolfgang Weicht, Digital and Innovation Officer at Frankfurt School
Wolfgang explains how he leads digital transformation at Frankfurt School of Finance and Management and tells us how he learnt project management from being a chef.
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