Kate Tattersfield, January 16, 2019

in Admissions

What are the key trends in higher education marketing today?

What are the key trends in higher education marketing today?
The way stakeholders interact with universities online is in a constant state of flux. Technology continues to evolve at rapid rates, so marketing departments need to have their finger on the pulse when it comes to the latest trends. 
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Kate Tattersfield, January 09, 2019

in Admissions

Why mobile marketing is a must for any higher education admissions strategy

Why mobile marketing is a must for any higher education admissions strategy
Mobile marketing should be at the top of any higher education institution’s marketing agenda. In other words, universities need to also contemplate a mobile-first approach to capture applicants' attention. Never before has information been so accessible; today, students can find everything they need to know in just a few taps.
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Kate Tattersfield, January 04, 2019

in My job in higher ed, MBA

My job in Higher Ed with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA

My job in Higher Ed with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA
This month, we caught up with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA at Cambridge Judge Business School to find out, among other things, how to create a rich intellectual environment whilst equipping students with the skills they need to be a successful entrepreneur.
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Hugo Damásio, December 21, 2018

Season's greetings

Season's greetings
 
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Kate Tattersfield, December 18, 2018

in Admissions

Video for higher education marketing - why it works so well

Video for higher education marketing - why it works so well
Higher education marketing is about more than brand awareness. The vast amount of content available online today is such that university marketing departments need to come up with innovative ways of capture the attention of their target market.
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Kate Tattersfield, December 12, 2018

in Admissions, social media

5 unforgettable university Christmas marketing campaigns

5 unforgettable university Christmas marketing campaigns
Just because the end of the term is around the corner, it doesn’t mean that your institution’s social media and marketing output can start to slack. If anything, the festive period provides universities with the perfect opportunity to get creative and go wild on social and other channels. And it needn’t all be about baubles, snow and father Christmas, either.
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Jeni Rogers, December 12, 2018

in Admissions, crm

How Universities Use Social Media for Marketing

How Universities Use Social Media for Marketing
One of your primary goals in marketing your university online is to attract prospective students to your institution, and social media is a tool being heavily leveraged by universities to create interest and draw in applicants. Schools doing this most effectively all have a common theme threading through their social interactions - a focus on history and tradition as key selling points. 
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Kate Tattersfield, December 06, 2018

in My job in higher ed

My Job in Higher Ed with Marleen Aasa, Head of University Relations at European Innovation Academy

My Job in Higher Ed with Marleen Aasa, Head of University Relations at European Innovation Academy
Earlier this month, we caught up with Marleen Aasa, Head of University Relations at European Innovation Academy to find out about how the organisation is transforming the lives of students through entrepreneurship.
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Why every university needs an admissions management system

Why every university needs an admissions management system
Not every university admissions department operates using an admissions management system, but we’d argue they should. Having such a system saves time and money, and adds immeasurable value to the application experience. As higher education technology experts, we’re biased to an extent, but our belief is grounded in thorough research too.
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Best university campaigns to attract and convert international students

Best university campaigns to attract and convert international students
International study is no longer the reserve of the privileged few: every year more and more students are choosing courses abroad. In 2016, over 300,000 students from the US chose university courses abroad, and around one million people from other countries chose the US as their place of study.
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