Admissions, University marketing

How to Build a Higher Ed Admissions Team of the Future

The focus of a modern higher ed admissions team—recruit and enroll students—hasn’t fundamentally changed much over the years. However, the strategies to recruit and enroll have evolved, and admissions’ role in generating revenue is taking center stage.

CRM, University marketing

The Power of Data & CRM Systems for Education Marketing

If you’re in education marketing, you know the majority of prospective students are researching schools and applying for programmes online—whether they are looking for a global MBA or want to learn how to code. A guest blog post by Xenia Muether, Founder & CEO at Pink Orange, a digital consultancy that empowers education companies through data and strategy.