Marketing in the higher education niche can feel like you're dealing with a whole different monster altogether. Whether you're a PPC - Pay per Click - expert or your first time creating ad campaigns for this industry, it's crucial to have a robust PPC campaign. On that note, you might want to consider applying these PPC campaign techniques:
Social media is becoming increasingly important when it comes to stakeholder engagement. According to research by Hootsuite, 98 per cent of higher education institutions use social media to share content. Social has the power to increase enrolments significantly, so much so that 41 per cent of university officials say they can attribute a rise in admissions to their university’s activity on social media. This shows how impactful social media platforms are as ‘brand awareness’ tools.