CRM, Education

5 reasons why your university should use a CRM over spreadsheets

We are all familiar with Excel, and while spreadsheets have several great uses, rows and columns just aren't built for managing prospects or handling customer relations. How can a CRM help manage the process more effectively?

CRM

Understanding the differences between a CRM and a LMS

From SIS to CRM to LMS... the amount of acronyms in the edtech world these days can be overwhelming. This article takes a look at two of the most popular software systems in a bid to explain what they do and provide an overview of their similarities and differences. This series of articles can be used as a guide for higher education professionals who want to understand how the software systems they use work on a basic level.

CRM

Common mistakes Universities make when investing in technologies

Quality beats quantity when it comes to technologies at a university. When implementing technological software, it’s important to have at the forefront of the mind, who or what these technologies will be servicing. In most cases, technologies serve the demands of students, new applicants or administration staff.

Admissions, CRM

How to manage student applications effectively

Processing student applications can be an arduous task without the aid of the most up-to-date tools and technology. Here, we explore how universities can alleviate admin pressures and handle the application process effectively.

Admissions, CRM

5 reasons why universities need a modern applicant tracking system

In an ever-competitive world of online applications, it’s important that universities utilise all the technology on offer to help drive results - or in other words, get the best students on board. In 2017 alone, 649,700 potential candidates applied to university compared to 674,890 the year before - a drop of four percent. Here are five reasons why an applicant tracking system will help improve university admissions.

Admissions, CRM

How to increase admissions in universities

In the current political climate, both in the UK and internationally, higher education institutions are doing all they can to grow their application count. We provide some solutions as to how this can be done successfully and cost effectively, through marketing.

CRM

What do universities use CRM systems for?

We explore how replacing a legacy IT system can attract more prospective students, simplify the admissions process, increase conversions and promote student retention while engaging with alumni and other key stakeholders.

CRM

How universities can use social media to improve student retention

A recent report by the SMF indicates that between 2012/13 and 2014/15, university dropout rates rose from 5.7 per cent to 6.3 per cent. In fact, dropout rates have been following an upwards trajectory for years now. In 2012, 37 per cent to 42 per cent of students considered abandoning their studies for one reason or another, according to a survey by What Works?.

Admissions, CRM

How to measure the ROI of tech in higher education

In most cases, the return-on-investment of a certain technology product a university uses is quantifiable. This is especially true for tech used in the student recruitment and admissions process.

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