Technology is disrupting businesses around the world, leaving no industry unturned. Naturally, digital disruption is making significant waves in the education industry too; in fact, as new technologies emerge and root themselves in the marketplace, schools and universities are figuring out ways to prepare students for a new type of workplace. And to stay relevant, they need to be at the forefront of change and innovation.
Every year the higher education industry invests huge amounts of money and resources into marketing. An investigation by the The Guardian revealed that collectively, UK universities spend millions of pounds on marketing each year in a bid to stand out from the competition and attract candidates. One university’s marketing spend in 2017-18 totalled £3.4 million.
Are you looking to attract more students to your university and boost enrolments? It all starts with creating the perfect student experience. One of the best ways to create a winning experience is through student journey mapping. Last week we highlighted the benefits of segmentation and how to build student personas. In this article, we'll show you what a student journey map is, why it's important, and how to develop one for your school. Sound like a plan? Great, let's dive in!
The higher education market is becoming increasingly competitive. Institutions can no longer rely solely on their academic reputation to attract students; to appeal to today’s cohorts they need to adopt a more agile approach to student recruitment and reach out to different student segments with personalised content.In other words, a one-size-fits-all approach to student recruitment is no longer fit for purpose.
Customer relationship management systems (CRMs) work wonders for student recruitment in universities around the world every day. If implemented and managed properly, they have the power to minimise workloads, streamline communications and ultimately convert more candidates into enroled students.
Universities are investing in marketing more than ever; admissions and marketing departments are reaching out to prospective students in a number of interesting ways. Social media is being utilised like never before, and many institutions are using video to communicate their message in a more digestible way to a wider audience.
Applying to university can be an exciting, if not a slightly nerve-racking experience - but only if schools offer a seamless admissions process from beginning to end. In this article, we explore what happened when a renowned educational institution decided to replace their admissions paperwork with a purely digital student recruitment approach.
Technological advancements have instigated wide-reaching cultural and societal changes, and in the realm of higher ed, have had a profound impact on the way in which universities operate, both in and out of the lecture hall.
Since Ray Tomlinson created the email back in the ‘70s (1972 to be precise), dozens of other online communication tools have followed suit - many of which are used by universities to communicate with their students throughout the learning lifecycle today. But often, using several systems simultaneously can complicate matters and prove time-consuming.