The global health crisis has forced organisations around the world to adapt. Many businesses have pivoted, some for the duration of the pandemic and others for the foreseeable future. In a sense, the situation has acted as a catalyst for emerging trends, catapulting them into the here and now. For higher education institutions, the biggest changes come in the form of online learning and admissions.
In light of the fourth industrial revolution and with the pace of technological innovation moving as quickly as it is, the employees of today and tomorrow will be expected to develop existing skills and learning new ones throughout their career.
University departments launch new programmes for a number of reasons; to keep up with the pace of change and innovation in their subject field, to replace a course that has lost its relevance or to make learning more flexible and accessible for students.
Higher education marketers, we’re curious: how do you segment your audience? We’re assuming that location, field of study and lifecycle stage (i.e. candidate, student and alumni) play a big part. But perhaps you’re also one of the increasing number of marketers who, drawing on the wealth of data out there today, are layering attitudinal and behavioural insights on top of traditional demographic data create more nuanced audience personas.
It’s nearly 2020 - can you believe it? We don’t know about you, but the Millennium only feels like yesterday. And smartphones; when did they sneak in?! As we look forward to the next ten years of innovation, we thought an article focusing on the generation who will “come of age” in it would be an appropriate way to mark the occasion.
As the higher education sector diversifies and competition intensifies, universities are pulling out all the stops to pique the interest of potential students, and many are spending vast amounts on paid advertising campaigns as well as concentrating on organic marketing strategies.
It's 2019 and we have a plethora of options when it comes to communicating with the world around us. We could, for example, use our phones to call and SMS each other or messenger platforms like Slack to send instant messages. But when it comes to communication between colleges and their students, email is still widely used.
Technology is disrupting businesses around the world, leaving no industry unturned. Naturally, digital disruption is making significant waves in the education industry too; in fact, as new technologies emerge and root themselves in the marketplace, schools and universities are figuring out ways to prepare students for a new type of workplace. And to stay relevant, they need to be at the forefront of change and innovation.
Every year the higher education industry invests huge amounts of money and resources into marketing. An investigation by the The Guardian revealed that collectively, UK universities spend millions of pounds on marketing each year in a bid to stand out from the competition and attract candidates. One university’s marketing spend in 2017-18 totalled £3.4 million.