CRM, University marketing

The Power of Data & CRM Systems for Education Marketing

If you’re in education marketing, you know the majority of prospective students are researching schools and applying for programmes online—whether they are looking for a global MBA or want to learn how to code. A guest blog post by Xenia Muether, Founder & CEO at Pink Orange, a digital consultancy that empowers education companies through data and strategy.

Admissions, CRM

Student Relationship Management: Here's All You Need To Know

Student Relationship Management systems provide universities and other education providers with the tools they need to engage with students across the learning lifecycle, track attainment and progress and create detailed reports and projections.

Admissions, CRM, Education

What to Consider When Transitioning to an Online Admissions System

With changing demographics comes a required shift in the way universities handle admissions systems. No longer are the legacy and PDF-handled admissions processes capable of meeting the needs of the up-and-coming generation of college students. These processes must be streamlined through mobile-friendly, cloud-based admissions systems.

Admissions, CRM, Education

How Are Universities Leveraging Big Data and Analytics in the Admissions Process?

Big data influences so many aspects of our personal lives and is intrinsic to business decision making. From the ads we see on social media and the shows Netflix recommends to how our healthcare systems operate, big data reaches far and wide.


Equip your admissions team to manage your pipeline remotely

The global health crisis has forced organisations around the world to adapt. Many businesses have pivoted, some for the duration of the pandemic and others for the foreseeable future. In a sense, the situation has acted as a catalyst for emerging trends, catapulting them into the here and now. For higher education institutions, the biggest changes come in the form of online learning and admissions.


Why universities should embrace lifelong learning

In light of the fourth industrial revolution and with the pace of technological innovation moving as quickly as it is, the employees of today and tomorrow will be expected to develop existing skills and learning new ones throughout their career. 


Go-to marketing strategies to promote new higher education programmes and attract new students

University departments launch new programmes for a number of reasons; to keep up with the pace of change and innovation in their subject field, to replace a course that has lost its relevance or to make learning more flexible and accessible for students.


Why higher education needs to rethink traditional demographics and start marketing to tribes

Higher education marketers, we’re curious: how do you segment your audience? We’re assuming that location, field of study and lifecycle stage (i.e. candidate, student and alumni) play a big part. But perhaps you’re also one of the increasing number of marketers who, drawing on the wealth of data out there today, are layering attitudinal and behavioural insights on top of traditional demographic data create more nuanced audience personas.


5 higher education marketing approaches to attract Gen Z

It’s nearly 2020 - can you believe it? We don’t know about you, but the Millennium only feels like yesterday. And smartphones; when did they sneak in?! As we look forward to the next ten years of innovation, we thought an article focusing on the generation who will “come of age” in it would be an appropriate way to mark the occasion.