The higher education market is becoming increasingly competitive. Institutions can no longer rely solely on their academic reputation to attract students; to appeal to today’s cohorts they need to adopt a more agile approach to student recruitment and reach out to different student segments with personalised content.In other words, a one-size-fits-all approach to student recruitment is no longer fit for purpose.
Customer relationship management systems (CRMs) work wonders for student recruitment in universities around the world every day. If implemented and managed properly, they have the power to minimise workloads, streamline communications and ultimately convert more candidates into enroled students.
Universities are investing in marketing more than ever; admissions and marketing departments are reaching out to prospective students in a number of interesting ways. Social media is being utilised like never before, and many institutions are using video to communicate their message in a more digestible way to a wider audience.
Applying to university can be an exciting, if not a slightly nerve-racking experience - but only if schools offer a seamless admissions process from beginning to end. In this article, we explore what happened when a renowned educational institution decided to replace their admissions paperwork with a purely digital student recruitment approach.
Technological advancements have instigated wide-reaching cultural and societal changes, and in the realm of higher ed, have had a profound impact on the way in which universities operate, both in and out of the lecture hall.
Since Ray Tomlinson created the email back in the ‘70s (1972 to be precise), dozens of other online communication tools have followed suit - many of which are used by universities to communicate with their students throughout the learning lifecycle today. But often, using several systems simultaneously can complicate matters and prove time-consuming.
CRM, SIS, LMS, ERM, ERP: when it comes to managing data and communications in a university, the list of software options available can be confusing to anyone who isn’t well-versed in the language of tech. In this article, we decipher the differences between a Student Management System (SIS) and a Customer Relationship Management system (CRM).
Information has never been so accessible, and students nowadays spend a lot of time researching their university options online through websites, social media channels and online forums.
A survey conducted by StudyPortals and iE&D Solutions revealed that in 2015, 104 (59%) out of 176 universities respondents did not use a CRM system. So what exactly are these institutions missing out on?