Admissions

5 unforgettable university Christmas marketing campaigns

Just because the end of the term is around the corner, it doesn’t mean that your institution’s social media and marketing output can start to slack. If anything, the festive period provides universities with the perfect opportunity to get creative and go wild on social and other channels. And it needn’t all be about baubles, snow and father Christmas, either.

Admissions

How Universities Use Social Media for Marketing

One of your primary goals in marketing your university online is to attract prospective students to your institution, and social media is a tool being heavily leveraged by universities to create interest and draw in applicants. Schools doing this most effectively all have a common theme threading through their social interactions - a focus on history and tradition as key selling points. 

Admissions

Why every university needs an admissions management system

Not every university admissions department operates using an admissions management system, but we’d argue they should. Having such a system saves time and money, and adds immeasurable value to the application experience. As higher education technology experts, we’re biased to an extent, but our belief is grounded in thorough research too.

Admissions

Best university campaigns to attract and convert international students

International study is no longer the reserve of the privileged few: every year more and more students are choosing courses abroad. In 2016, over 300,000 students from the US chose university courses abroad, and around one million people from other countries chose the US as their place of study.

Admissions

7 Higher Education Digital Marketing Trends To Upgrade Your Student Recruitment

The fast-paced technological advancement is causing significant changes in how businesses and different organizations are run. This time, we focus on the exponential technology growth, it's impact on the higher education sector and how you can make the most out of it..

Admissions

5 best practices for recruiting students in higher ed

As student recruitment retains it place at the forefront of higher education discussion, we take a look at some of the best strategies universities can employ to ensure they are at the top of their game. Working examples from a range of European institutions show that small things can make a difference, and with the right technology, reaching applicants is a lot easier.

Admissions

6 content marketing strategies for universities

Sharing content that is diverse, consistent and engaging can really help to boost a university’s brand presence and can lead to a noticeable increase in enquiries. So in order to compete with other institutions across the globe, universities must invest time and effort into the quality of their content marketing. 

Admissions

5 ways to attract international students

International students are a valuable asset to any university, in more ways than one. Yet fear of the unknown and limited access to information can sometimes detract potential international candidates from applying. What can universities do to ensure this esteemed cohort are properly represented on their own campus?

Admissions, SaaS

Online admissions software - cloud vs in-house solutions

So you’ve decided to digitise the admissions process and now it’s time to consider your options. Do you utilise the expertise of the in-house IT team and build your own admissions software, or do you invest in an online cloud-based system? In this article, we explore the benefits of both, and explain why in the majority of cases, SaaS cloud-based system is best.

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