Last year AMBA’s proprietary research centre published their MBA Application and Enrolment Report 2018. The report explores trends in the MBA market at a time of global economic uncertainty. The insights are based on the findings from the 2017 calendar year. Interestingly, AMBA found that the way in which people are studying and the mode of learning being adopted by business schools around the world is changing. This change can be attributed to people’s need for flexibility when it comes to postgraduate study, especially in an uncertain economic climate.
The MBA is a popular degree programme, appealing to people from a range of backgrounds and industries. Creatives and elite athletes as well as more ‘traditional’ applicants from across the finance and consulting sectors are counted among the MBA’s alumni every year. And despite rising economic uncertainty in countries like the UK, the MBA remains a prominent choice. “Demand for graduate business education remains strong, especially among the largest programs, which tend also to be the most well-known programs with brand recognition,” explains Sangeet Chowfla, Graduate Management Admissions Council and CEO.
Many experts argue that education is no longer fit for the 21st century; in terms of innovation, the sector is lagging behind. If we’re to keep up with the evolving needs of our students and indeed, society as a whole, a big rethink is needed.
Every year, universities are coming up with new and innovative ways to recruit students through digital marketing. From instant messaging to social prowess, amazing video content to simply knowing what makes an audience tick, the opportunities for creativity are endless. Let’s take a look at 10 tried and tested approaches to crafting a successful marketing campaign...
Artificial intelligence is evolving quickly and is becoming more accessible to businesses and academic institutions alike. Increasingly, universities are embracing AI to streamline their interactions with -- and meet the expectations of -- their digitally active students.
At the top of the list of challenges facing higher education in 2019 is Brexit. Universities are uncertain of the status of their continued participation in exchange programs like ERASMUS and are research funding is also likely to be affect – universities received £500 million every year in EU research funding from 2007 to 2013.
Technology has disrupted and digitised many industries across the globe, including, in more recent years, education. In 2017, global investments made to learning technology companies reached over $9.52 billion, up 30% from 2016, according to Edtech Times.
With technology evolving at rapid rates, it can be difficult to keep up with the latest trends to ensure your message reaches your target audience in the right places. But instead of worrying about new apps and features, it’s more important to get your marketing plan right first. New methods come and go all the time, but key marketing tactics have longevity.
The way stakeholders interact with universities online is in a constant state of flux. Technology continues to evolve at rapid rates, so marketing departments need to have their finger on the pulse when it comes to the latest trends.
