Today’s higher education applicants expect a streamlined, personalised experience from their very first interaction with your institution. Catch-all advertising campaigns and generic application processes just don’t cut it anymore.
Owing to widespread internet connectivity and increased global mobility, studying abroad has never been easier. Even during the Covid pandemic, countries such as the UK managed to enrol a record number of international students.
Student Relationship Management systems provide universities and other education providers with the tools they need to engage with students across the learning lifecycle, track attainment and progress and create detailed reports and projections.
With changing demographics comes a required shift in the way universities handle admissions systems. No longer are the legacy and PDF-handled admissions processes capable of meeting the needs of the up-and-coming generation of college students. These processes must be streamlined through mobile-friendly, cloud-based admissions systems.
As education leaders consider their options in the age of the COVID-19 crisis, they must rethink the conventional wisdom.As education leaders consider their options in the age of the COVID-19 crisis, they must rethink the conventional wisdom.
Marketing in the higher education niche can feel like you're dealing with a whole different monster altogether. Whether you're a PPC - Pay per Click - expert or your first time creating ad campaigns for this industry, it's crucial to have a robust PPC campaign. On that note, you might want to consider applying these PPC campaign techniques:
Social media is becoming increasingly important when it comes to stakeholder engagement. According to research by Hootsuite, 98 per cent of higher education institutions use social media to share content. Social has the power to increase enrolments significantly, so much so that 41 per cent of university officials say they can attribute a rise in admissions to their university’s activity on social media. This shows how impactful social media platforms are as ‘brand awareness’ tools.
Europe hosts 45 per cent of international students globally and the number of candidates choosing to study internationally has been on the rise. EU Member States and HEIs are implementing strategies to ensure they attract the best talent, including promotional activities, English language programmes, and housing and financial support.
Big data influences so many aspects of our personal lives and is intrinsic to business decision making. From the ads we see on social media and the shows Netflix recommends to how our healthcare systems operate, big data reaches far and wide.
