With increased competition and uncertainty across the global higher education market, what can universities do to attract and retain students? Unfortunately, there’s no simple answer – but focusing on vocational skills may prove beneficial.
International candidates are valuable assets to any institution, encouraging diversity and making the learning experience richer for all. Students from overseas are also a critical source of funding for universities and have a significant impact on the wider economy.
As universities respond to the COVID-19 outbreak by closing campuses and shifting to online forms of distance learning, many institutions and educators are scrambling to develop online engagement plans. In this repost, Michael B.Horn (Chief Strategy Officer at Entangled Ventures) reflects on the changes provoked by the current sanitary crisis in a supported effort to predict future trends.
Diversity is high on the agenda for institutions around the world right now, and for good reason. As well as making people better communicators and providing all students with a richer university experience, learning environments that promote diversity of thought are more conducive to creativity and innovation.
Market research firm, Global Industry Analysts, rightly predicted that the online learning market would reach $107 billion in 2015. More recently, Research and Markets forecasts indicate that it will almost triple to $325 billion by 2025.
Personalisation is a much talked about topic in the student admissions sphere, with many universities taking a keen interest in how they can leverage the data they have to increase enrolment rates through personalised communications.
In a hyper-competitive market attracting international students is vital--but it’s not always easy. In a bid to help we’ve pulled together some key strategies for international enrolment growth, alongside some working examples from universities who are acing it today.
Last year AMBA’s proprietary research centre published their MBA Application and Enrolment Report 2018. The report explores trends in the MBA market at a time of global economic uncertainty. The insights are based on the findings from the 2017 calendar year. Interestingly, AMBA found that the way in which people are studying and the mode of learning being adopted by business schools around the world is changing. This change can be attributed to people’s need for flexibility when it comes to postgraduate study, especially in an uncertain economic climate.
The MBA is a popular degree programme, appealing to people from a range of backgrounds and industries. Creatives and elite athletes as well as more ‘traditional’ applicants from across the finance and consulting sectors are counted among the MBA’s alumni every year. And despite rising economic uncertainty in countries like the UK, the MBA remains a prominent choice. “Demand for graduate business education remains strong, especially among the largest programs, which tend also to be the most well-known programs with brand recognition,” explains Sangeet Chowfla, Graduate Management Admissions Council and CEO.