Higher education marketing is about more than brand awareness. The vast amount of content available online today is such that university marketing departments need to come up with innovative ways of capture the attention of their target market.
Just because the end of the term is around the corner, it doesn’t mean that your institution’s social media and marketing output can start to slack. If anything, the festive period provides universities with the perfect opportunity to get creative and go wild on social and other channels. And it needn’t all be about baubles, snow and father Christmas, either.
One of your primary goals in marketing your university online is to attract prospective students to your institution, and social media is a tool being heavily leveraged by universities to create interest and draw in applicants. Schools doing this most effectively all have a common theme threading through their social interactions - a focus on history and tradition as key selling points.
Earlier this month, we caught up with Marleen Aasa, Head of University Relations at European Innovation Academy to find out about how the organisation is transforming the lives of students through entrepreneurship.
Not every university admissions department operates using an admissions management system, but we’d argue they should. Having such a system saves time and money, and adds immeasurable value to the application experience. As higher education technology experts, we’re biased to an extent, but our belief is grounded in thorough research too.
International study is no longer the reserve of the privileged few: every year more and more students are choosing courses abroad. In 2016, over 300,000 students from the US chose university courses abroad, and around one million people from other countries chose the US as their place of study.
The fast-paced technological advancement is causing significant changes in how businesses and different organizations are run. This time, we focus on the exponential technology growth, it's impact on the higher education sector and how you can make the most out of it..
Dr Luke Burns is a Lecturer in Quantitative Human Geography in the School of Geography and Deputy Director (Education and Training) of the Leeds Institute for Data Analytics, University of Leeds. Having worked in both industry and academia, Luke has developed expertise in several areas of quantitative spatial analysis and mixes these with his passion for high quality student education and management.