One of the most common anxieties of recent graduates or soon-to-be graduates is the stresses of the job market ahead of them. No matter what field a graduate majored in, finding a job can be intimidating and incredibly challenging, especially with the amount of competition in the modern market.
It’s no secret that technology is changing fast. On the forefront of this technology are universities. Across the globe, universities are searching for new ways to face the latest challenges in Information Technology. From information security to redefining the role of students and technology on campus, colleges have a lot of work to tackle.
There's a lot of talk around improving student admissions rates, but issues around student retention are just as important. The university dropout rate for UK domestic students has increased for the first time in four years.
Technology has disrupted and digitised many industries across the globe, including, in more recent years, education. In 2017, global investments made to learning technology companies reached over $9.52 billion, up 30% from 2016, according to Edtech Times.
With technology evolving at rapid rates, it can be difficult to keep up with the latest trends to ensure your message reaches your target audience in the right places. But instead of worrying about new apps and features, it’s more important to get your marketing plan right first. New methods come and go all the time, but key marketing tactics have longevity.
While we wait for"Brexit", it is important to understand the collateral effects in areas such as Science and Education. A week ago, Nova University Lisbon hosted a meeting with more than 60 researchers and colleagues from Lancaster University, to discuss shared scientific projects, Europe's scientific research agenda and the future collaboration between British and European universities.
The way stakeholders interact with universities online is in a constant state of flux. Technology continues to evolve at rapid rates, so marketing departments need to have their finger on the pulse when it comes to the latest trends.
Mobile marketing should be at the top of any higher education institution’s marketing agenda. In other words, universities need to also contemplate a mobile-first approach to capture applicants' attention. Never before has information been so accessible; today, students can find everything they need to know in just a few taps.
This month, we caught up with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA at Cambridge Judge Business School to find out, among other things, how to create a rich intellectual environment whilst equipping students with the skills they need to be a successful entrepreneur.