Student recruitment in higher education is an increasingly competitive venture, with high stakes for your school’s profits, profile, and ultimately for its survival. Harvard Business School professor Clay Christensen once predicted that half of all U.S. colleges would go bankrupt within the next 10-15 years. What’s driving these kinds of predictions?
The focus of a modern higher ed admissions team—recruit and enroll students—hasn’t fundamentally changed much over the years. However, the strategies to recruit and enroll have evolved, and admissions’ role in generating revenue is taking center stage.
Admissions departments at colleges and universities have been facing technology challenges for years, before the COVID-19 pandemic changed the higher education landscape. The stakes are even higher now, as fewer U.S. undergraduates are enrolling in school and the world is still dealing with the pandemic. In these uncertain times, schools can’t afford to lose out on students simply because they aren’t communicating well with applicants or are struggling with internal processes. Opportunity still exists—the same report found that grad school enrollment jumped 4.6 percent. Modernizing your admissions and enrollment platform to an all-in-one software-as-a-service (SaaS) solution can help you realize these opportunities. Here’s how.
Online shopping has become an easy, engaging mobile web experience. Why shouldn’t applying to a university be the same?
Lurlene Duggan is the Chief Learning Officer at Microsoft Western Europe, responsible for landing the required curriculum for the entire Microsoft community - employees, customers and future generations - to align with the organisation's mission to empower every person and every organisation on the planet to achieve more. During this interview, Lurlene talks about the importance of allowing people time to learn and share their learnings, highlights some of the successful partnerships that Microsoft has with leading universities and tells us how Microsoft is preparing itself and its partners to cope with a future capability deficit in the workforce.
Maria Rosa Parra is the Marketing Team Lead of the Young Professionals Portfolio at Nyenrode Business University, an institution in the Netherlands providing full-time, part-time and modular business programmes at undergraduate and postgraduate level. We recently caught up with Maria Rosa to talk about her role, what sets Nyenrode apart from other universities and the marketing methods she swears by. Read on to find out more about Leadership, Entrepreneurship and Stewardship (LES), why the “high touch” approach is still so important, what the future holds for business education...and more!
Howard Yu is the LEGO professor of management and innovation at the IMD business school in Switzerland, the director of its signature Advanced Management Program (AMP) programme and author of LEAP: How to Thrive in a World Where Everything Can Be Copied. Professor Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organisations are managed and led.” He has delivered customised training programs for leading organisations including Mars, Maersk, Daimler, and Electrolux. His articles have appeared in Forbes, Fortune, Harvard Business Review, The Financial Times, and The New York Times. Yu received his doctoral degree from Harvard Business School. Prior to his beginning his doctorate, he worked in the banking industry in Hong Kong.
Nick Barniville is Associate Dean at ESMT, the European School of Management and Technology in Berlin. ESMT is a business school founded and supported by 25 leading German corporations and is positioned as Germany's most international business school. We caught up with Nick recently to discuss ESMT's journey to date and how it plans to evolve moving forward. We also wanted to quiz him on prescient issues such as what the future holds for business education and how technology is going to shape pedagogy in higher education. Here's what we discovered...
Last month, I attended the Spring Forum for International Student Affairs which took place at the University of Jyvaskyla. During the event I had the opportunity to speak with João Bacelar, the Executive Director of the European University Foundation (EUF). In this interview, João explains how student mobility is a powerful catalyst to help modernise universities and how the EUF is making digitalisation a priority for the next 5-7 years with projects such as the Erasmus Without Paper, the Online Learning Agreement and the Erasmus+ App.