Kate Tattersfield

Written by Kate Tattersfield

Kate Tattersfield is a former teacher turned content creator at FULL FABRIC, specialising in writing for the education sector.

Recent posts

Admissions, Education, digitalmarketing, Starter

Social Media for Higher Education: Key Stats & Best in Class

Social media is becoming increasingly important when it comes to stakeholder engagement. According to research by Hootsuite, 98 per cent of higher education institutions use social media to share content. Social has the power to increase enrolments significantly, so much so that 41 per cent of university officials say they can attribute a rise in admissions to their university’s activity on social media. This shows how impactful social media platforms are as ‘brand awareness’ tools.

Admissions, Education

What are the most important requirements in EU university admissions?

Europe hosts 45 per cent of international students globally and the number of candidates choosing to study internationally has been on the rise. EU Member States and HEIs are implementing strategies to ensure they attract the best talent, including promotional activities, English language programmes, and housing and financial support. 

Admissions, Education, SaaS

How Are Universities Leveraging Big Data and Analytics in the Admissions Process?

Big data influences so many aspects of our personal lives and is intrinsic to business decision making. From the ads we see on social media and the shows Netflix recommends to how our healthcare systems operate, big data reaches far and wide.

Admissions, Education, Starter

Switching from PDF Applications to an Online Admissions System

A recent survey we conducted with postgraduate applicants found that around 68 per cent don’t seek advice or guidance with an institution's admissions team before starting an application. With this in mind, it’s vitally important that universities treat their application portal as a marketing tool and make the process as self-explanatory and streamlined as possible to maximise conversions. Yet a number of education providers still aren’t leveraging online admissions systems and rely on outdated PDF application forms and programmes such as Excel to manage the process. 

How technology is innovating and reshaping the admissions process

A CRM system is the technology that forms the foundations of university admissions. It enables higher education institutions to attract, engage and nurture relationships with prospective students and a number of other stakeholders—including enrolled students and alumni.

3 factors that contribute to higher student retention rates in universities

Every year universities work hard to attract new students in an increasingly competitive marketplace. 2019-20 has seen admissions departments go the extra mile to come up with creative ways of fulfilling their student recruitment needs despite the unprecedented challenges posed by the pandemic. 

Admissions

Focusing on Vocational Skills to Increase Candidate & Student Retention Rates

With increased competition and uncertainty across the global higher education market, what can universities do to attract and retain students? Unfortunately, there’s no simple answer – but focusing on vocational skills may prove beneficial. 

Admissions, COVID19

How can universities mitigate the impact of COVID-19 to obtain international diversity in admissions?

International candidates are valuable assets to any institution, encouraging diversity and making the learning experience richer for all. Students from overseas are also a critical source of funding for universities and have a significant impact on the wider economy. 

Admissions

Why is diversity so important in the admissions process?

Diversity is high on the agenda for institutions around the world right now, and for good reason. As well as making people better communicators and providing all students with a richer university experience, learning environments that promote diversity of thought are more conducive to creativity and innovation.

A world-class education experience

Take the first step towards increasing efficiency and delighting your students

Institutions already using FULL FABRIC

Newsletter
Newsletter
Newsletter
Newsletter
Newsletter