Kate Tattersfield

Written by Kate Tattersfield

Kate Tattersfield is a former teacher turned content creator at FULL FABRIC, specialising in writing for the education sector.

Recent posts


How can universities overcome the challenges posed by COVID-19?

On April 22nd, FULL FABRIC hosted a webinar in which six higher education professionals took to the virtual stage to talk about how their institutions are coping with the impact of COVID-19. Each shared their thoughts on online learning, enrolments and what they think the future of higher education will look like following health crisis. 


Why universities should embrace lifelong learning

In light of the fourth industrial revolution and with the pace of technological innovation moving as quickly as it is, the employees of today and tomorrow will be expected to develop existing skills and learning new ones throughout their career. 


Go-to marketing strategies to promote new higher education programmes and attract new students

University departments launch new programmes for a number of reasons; to keep up with the pace of change and innovation in their subject field, to replace a course that has lost its relevance or to make learning more flexible and accessible for students.


Why higher education needs to rethink traditional demographics and start marketing to tribes

Higher education marketers, we’re curious: how do you segment your audience? We’re assuming that location, field of study and lifecycle stage (i.e. candidate, student and alumni) play a big part. But perhaps you’re also one of the increasing number of marketers who, drawing on the wealth of data out there today, are layering attitudinal and behavioural insights on top of traditional demographic data create more nuanced audience personas.

My job in higher ed

My Job in Higher Ed with Jordi Diaz, Associate Dean at EADA Business School and Director of the EFMD Executive Academy

Jordi Diaz is Associate Dean of EADA Business School and Director of the Executive Academy, a reflective and empowering development programme for senior teaching and learning professionals. The Executive Academy is part of EFMD Global Professional Development and is an international initiative with cohorts in Europe, Asia and the Americas. During the programme, participants create a personal development plan and a capstone project for their institution. We recently caught up with Jordi to find out more about the course and his role as director.


5 higher education marketing approaches to attract Gen Z

It’s nearly 2020 - can you believe it? We don’t know about you, but the Millennium only feels like yesterday. And smartphones; when did they sneak in?! As we look forward to the next ten years of innovation, we thought an article focusing on the generation who will “come of age” in it would be an appropriate way to mark the occasion. 


Learnings from Web Summit 2019: AI, Gen Z and the Future of Education

Last week, we attended the highly anticipated Web Summit 2019 which took place in Lisbon. Web Summit is the largest annual tech event in the world, and was described by Forbes as “the best technology conference on the planet.” If you didn’t get chance to go, don’t worry - we’re sharing our top edtech takeaways with you in this blog post.


The interesting MBA models reshaping executive education: An insight into Quantic School of Business and Technology

Market research firm, Global Industry Analysts, rightly predicted that the online learning market would reach $107 billion in 2015. More recently, Research and Markets forecasts indicate that it will almost triple to $325 billion by 2025. 


University advertising for domestic and international student recruitment

As the higher education sector diversifies and competition intensifies, universities are pulling out all the stops to pique the interest of potential students, and many are spending vast amounts on paid advertising campaigns as well as concentrating on organic marketing strategies.

A world-class education experience

Take the first step towards increasing efficiency and delighting your students

Institutions already using FULL FABRIC