Artificial intelligence is evolving quickly and is becoming more accessible to businesses and academic institutions alike. Increasingly, universities are embracing AI to streamline their interactions with -- and meet the expectations of -- their digitally active students.
Customer relationship management systems (CRMs) work wonders for student recruitment in universities around the world every day. If implemented and managed properly, they have the power to minimise workloads, streamline communications and ultimately convert more candidates into enroled students.
Nicole Ponsford has worked in various roles within education over the last 15 years, from early years to post-16 settings. Since 2010 she has been an educational coach, writer and digital content producer. She is currently studying for a Doctorate whilst working for Achievement for All, and in 2018 co-founded The Gender Equality Charter (the GEC), a platform that aims to make gender equality accessible to all.
The future of education is a topic of interest for us and the many higher education professionals we speak with daily. With technology and the gig economy evolving as rapidly as they are, it’s difficult to predict what education will look like in 10 or 20 years time.
Technology has disrupted and digitised many industries across the globe, including, in more recent years, education. In 2017, global investments made to learning technology companies reached over $9.52 billion, up 30% from 2016, according to Edtech Times.
With technology evolving at rapid rates, it can be difficult to keep up with the latest trends to ensure your message reaches your target audience in the right places. But instead of worrying about new apps and features, it’s more important to get your marketing plan right first. New methods come and go all the time, but key marketing tactics have longevity.
The way stakeholders interact with universities online is in a constant state of flux. Technology continues to evolve at rapid rates, so marketing departments need to have their finger on the pulse when it comes to the latest trends.
Mobile marketing should be at the top of any higher education institution’s marketing agenda. In other words, universities need to also contemplate a mobile-first approach to capture applicants' attention. Never before has information been so accessible; today, students can find everything they need to know in just a few taps.
This month, we caught up with Conrad Kheng Hwa Chua, Executive Director of the Cambridge MBA at Cambridge Judge Business School to find out, among other things, how to create a rich intellectual environment whilst equipping students with the skills they need to be a successful entrepreneur.