E-learning is predicted to grow fifteen-fold over the next decade and is likely to account for 30% of all education by 2030. You only have to look at how universities have adapted in 2020 to see that technology has the power to reshape the way students learn and engage with higher ed.
As we head towards the end of 2020 (and what a year it’s been!), we’re taking stock of the recent research around what prospective international students are prioritising at the moment. We’ll also be sharing some tips around what higher education providers can do to remain attractive to international students as we journey into 2021.
A large proportion of students are understandably concerned about their career prospects after graduation. A survey conducted in April 2020 by the National Union of Students (in the UK) found that 95 per cent of nearly 10,000 students voiced fears about the impact of the coronavirus on the economy, while 81 per cent were specifically concerned about their job prospects. So what can universities so to reassure students and help prepare them for the changing world of work?
As the university admissions landscape becomes increasingly competitive, institutions are leveraging video content in creative ways to pique the attention of prospective students. It’s no longer enough to rely on traditional approaches; to remain relevant in the eyes of stakeholders, the higher education sector needs to embrace the newest and most innovative approaches. VR, interactive videos and engaging explainers are just the tip of the iceberg…
Social media is becoming increasingly important when it comes to stakeholder engagement. According to research by Hootsuite, 98 per cent of higher education institutions use social media to share content. Social has the power to increase enrolments significantly, so much so that 41 per cent of university officials say they can attribute a rise in admissions to their university’s activity on social media. This shows how impactful social media platforms are as ‘brand awareness’ tools.
Europe hosts 45 per cent of international students globally and the number of candidates choosing to study internationally has been on the rise. EU Member States and HEIs are implementing strategies to ensure they attract the best talent, including promotional activities, English language programmes, and housing and financial support.
Big data influences so many aspects of our personal lives and is intrinsic to business decision making. From the ads we see on social media and the shows Netflix recommends to how our healthcare systems operate, big data reaches far and wide.
A recent survey we conducted with postgraduate applicants found that around 68 per cent don’t seek advice or guidance with an institution's admissions team before starting an application. With this in mind, it’s vitally important that universities treat their application portal as a marketing tool and make the process as self-explanatory and streamlined as possible to maximise conversions. Yet a number of education providers still aren’t leveraging online admissions systems and rely on outdated PDF application forms and programmes such as Excel to manage the process.
A CRM system is the technology that forms the foundations of university admissions. It enables higher education institutions to attract, engage and nurture relationships with prospective students and a number of other stakeholders—including enrolled students and alumni.