The university admissions landscape is in a state of flux, which means it’s more important than ever to have a robust university student recruitment plan.
Today’s higher education applicants expect a streamlined, personalised experience from their very first interaction with your institution. Catch-all advertising campaigns and generic application processes just don’t cut it anymore.
Owing to widespread internet connectivity and increased global mobility, studying abroad has never been easier. Even during the Covid pandemic, countries such as the UK managed to enrol a record number of international students.
Student Relationship Management systems provide universities and other education providers with the tools they need to engage with students across the learning lifecycle, track attainment and progress and create detailed reports and projections.
A growing number of universities are using predictive analytics to accelerate learning and improve student success rates. Find out how HEIs are leveraging algorithms to facilitate early interventions and uncover various pitfalls.
As we head towards the end of 2020 (and what a year it’s been!), we’re taking stock of the recent research around what prospective international students are prioritising at the moment. We’ll also be sharing some tips around what higher education providers can do to remain attractive to international students as we journey into 2021.
A large proportion of students are understandably concerned about their career prospects after graduation. A survey conducted in April 2020 by the National Union of Students (in the UK) found that 95 per cent of nearly 10,000 students voiced fears about the impact of the coronavirus on the economy, while 81 per cent were specifically concerned about their job prospects. So what can universities so to reassure students and help prepare them for the changing world of work?
As the university admissions landscape becomes increasingly competitive, institutions are leveraging video content in creative ways to pique the attention of prospective students. It’s no longer enough to rely on traditional approaches; to remain relevant in the eyes of stakeholders, the higher education sector needs to embrace the newest and most innovative approaches. VR, interactive videos and engaging explainers are just the tip of the iceberg…
Social media is becoming increasingly important when it comes to stakeholder engagement. According to research by Hootsuite, 98 per cent of higher education institutions use social media to share content. Social has the power to increase enrolments significantly, so much so that 41 per cent of university officials say they can attribute a rise in admissions to their university’s activity on social media. This shows how impactful social media platforms are as ‘brand awareness’ tools.