Every year universities work hard to attract new students in an increasingly competitive marketplace. 2019-20 has seen admissions departments go the extra mile to come up with creative ways of fulfilling their student recruitment needs despite the unprecedented challenges posed by the pandemic.
With increased competition and uncertainty across the global higher education market, what can universities do to attract and retain students? Unfortunately, there’s no simple answer – but focusing on vocational skills may prove beneficial.
International candidates are valuable assets to any institution, encouraging diversity and making the learning experience richer for all. Students from overseas are also a critical source of funding for universities and have a significant impact on the wider economy.
Diversity is high on the agenda for institutions around the world right now, and for good reason. As well as making people better communicators and providing all students with a richer university experience, learning environments that promote diversity of thought are more conducive to creativity and innovation.
The global health crisis has forced organisations around the world to adapt. Many businesses have pivoted, some for the duration of the pandemic and others for the foreseeable future. In a sense, the situation has acted as a catalyst for emerging trends, catapulting them into the here and now. For higher education institutions, the biggest changes come in the form of online learning and admissions.
On April 22nd, FULL FABRIC hosted a webinar in which six higher education professionals took to the virtual stage to talk about how their institutions are coping with the impact of COVID-19. Each shared their thoughts on online learning, enrolments and what they think the future of higher education will look like following health crisis.
In light of the fourth industrial revolution and with the pace of technological innovation moving as quickly as it is, the employees of today and tomorrow will be expected to develop existing skills and learning new ones throughout their career.
University departments launch new programmes for a number of reasons; to keep up with the pace of change and innovation in their subject field, to replace a course that has lost its relevance or to make learning more flexible and accessible for students.
Higher education marketers, we’re curious: how do you segment your audience? We’re assuming that location, field of study and lifecycle stage (i.e. candidate, student and alumni) play a big part. But perhaps you’re also one of the increasing number of marketers who, drawing on the wealth of data out there today, are layering attitudinal and behavioural insights on top of traditional demographic data create more nuanced audience personas.