Kate Tattersfield

Written by Kate Tattersfield

Kate Tattersfield is a former teacher turned content creator at FULL FABRIC, specialising in writing for the education sector.

Recent posts

Student recruitment

The Ultimate University Student Recruitment Plan [Guide]

The university admissions landscape is in a state of flux, which means it’s more important than ever to have a robust university student recruitment plan.

Admissions, Lead generation

7 Lead Generation Strategies for Higher Education Institutions

Today’s higher education applicants expect a streamlined, personalised experience from their very first interaction with your institution. Catch-all advertising campaigns and generic application processes just don’t cut it anymore.

Admissions, Student recruitment

International Student Recruitment: Here's What Works in 2021

Owing to widespread internet connectivity and increased global mobility, studying abroad has never been easier. Even during the Covid pandemic, countries such as the UK managed to enrol a record number of international students.

Admissions, CRM

Student Relationship Management: Here's All You Need To Know

Student Relationship Management systems provide universities and other education providers with the tools they need to engage with students across the learning lifecycle, track attainment and progress and create detailed reports and projections.

Student success, Predictive analytics

How Predictive Analytics Can Boost Student Success Rates

A growing number of universities are using predictive analytics to accelerate learning and improve student success rates. Find out how HEIs are leveraging algorithms to facilitate early interventions and uncover various pitfalls.

How is Technology Shaping Learning in Higher Education Institutions?

E-learning is predicted to grow fifteen-fold over the next decade and is likely to account for 30% of all education by 2030. You only have to look at how universities have adapted in 2020 to see that technology has the power to reshape the way students learn and engage with higher ed. 

What Are Prospective International Students Prioritising Right Now?

As we head towards the end of 2020 (and what a year it’s been!), we’re taking stock of the recent research around what prospective international students are prioritising at the moment. We’ll also be sharing some tips around what higher education providers can do to remain attractive to international students as we journey into 2021. 

Education

How can universities help prepare students for the world of work?

A large proportion of students are understandably concerned about their career prospects after graduation. A survey conducted in April 2020 by the National Union of Students (in the UK) found that 95 per cent of nearly 10,000 students voiced fears about the impact of the coronavirus on the economy, while 81 per cent were specifically concerned about their job prospects. So what can universities so to reassure students and help prepare them for the changing world of work?

4 Video Marketing Strategies for Higher Education

As the university admissions landscape becomes increasingly competitive, institutions are leveraging video content in creative ways to pique the attention of prospective students. It’s no longer enough to rely on traditional approaches; to remain relevant in the eyes of stakeholders, the higher education sector needs to embrace the newest and most innovative approaches. VR, interactive videos and engaging explainers are just the tip of the iceberg…