When a prospective student entering higher education researches universities, an online search is commonly the first step. According to Ruffalo Noel Levitz: “Prospective students are using Google (and other search engines) to explore their options to build an initial list of schools and navigate the specific college and university sites to find the specific program details they need.”
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
Effective university branding goes far beyond a logo, word mark or catchphrase. Your brand is the story you tell about your institution, the distillation of your most prominent values and characteristics, and your identity as a place of learning.
2016 was another year of change for social media marketing. Major platforms Facebook, LinkedIn and Snapchat all introduced new features, phased out unpopular ones and adjusted their strategies to gain an edge over competitors. Here's an outline of how universities will have to adjust their social media strategy in 2017.
Google and other popular search engines are constantly updating and modifying their algorithms and the way they rank websites. As a result, it’s necessary for university marketing teams to frequently refine and adjust its SEO strategy to ensure that lead generation and visibility remains high.
An engaged alumni community is a huge asset for a university. Alumni are, after all, ambassadors of your institution. Enthusiastic and active alumni may be willing to spread the word on your university’s behalf and encourage applications. Alumni who have met success since graduation can act as role models for ambitious young students eager to follow in their footsteps.
While every university is different in its structure and programmes, all institutions are eager to find ways to increase the number and quality of applicants. As part of our series of weekly tips, here are four key ways your university can optimise its admissions process.