Jacob Thomas

Written by Jacob Thomas

Jacob Thomas is a freelance copywriter and content marketer based in Nashville, TN.

Recent posts

CRM

The 5 key elements of every student journey mapping

Are you looking to attract more students to your university and boost enrolments? It all starts with creating the perfect student experience. One of the best ways to create a winning experience is through student journey mapping. Last week we highlighted the benefits of segmentation and how to build student personas. In this article, we'll show you what a student journey map is, why it's important, and how to develop one for your school. Sound like a plan? Great, let's dive in!

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