It's 2019 and we have a plethora of options when it comes to communicating with the world around us. We could, for example, use our phones to call and SMS each other or messenger platforms like Slack to send instant messages. But when it comes to communication between colleges and their students, email is still widely used.
Are you looking to attract more students to your university and boost enrolments? It all starts with creating the perfect student experience. One of the best ways to create a winning experience is through student journey mapping. Last week we highlighted the benefits of segmentation and how to build student personas. In this article, we'll show you what a student journey map is, why it's important, and how to develop one for your school. Sound like a plan? Great, let's dive in!