Five things to consider when developing your university’s brand

Five things to consider when developing your university’s brand
Effective university branding goes far beyond a logo, word mark or catchphrase. Your brand is the story you tell about your institution, the distillation of your most prominent values and characteristics, and your identity as a place of learning.
Read more

Three careers events to prepare students for employment

Three careers events to prepare students for employment
It’s well reported that students across the UK are increasingly more likely to see themselves as consumers than generations before them. Last year, the Guardian reported on how the UK HE system is following the transactional, students-as-customers trend long established in the US.
Read more

Five social media trends for higher ed in 2017

Five social media trends for higher ed in 2017
2016 was another year of change for social media marketing. Major platforms Facebook, LinkedIn and Snapchat all introduced new features, phased out unpopular ones and adjusted their strategies to gain an edge over competitors. Here's an outline of how universities will have to adjust their social media strategy in 2017.
Read more

How to optimise your university's info sessions

How to optimise your university's info sessions
Info sessions are an integral part of any university’s marketing strategy. They provide a way to inform prospects about your university and encourage them to progress through the recruitment process.
Read more

Three SEO strategy tips for higher education

Three SEO strategy tips for higher education
Google and other popular search engines are constantly updating and modifying their algorithms and the way they rank websites. As a result, it’s necessary for university marketing teams to frequently refine and adjust its SEO strategy to ensure that lead generation and visibility remains high.
Read more

Five pieces of content to nurture admitted students

Five pieces of content to nurture admitted students
Universities around the world are putting a great deal of effort into ensuring accepted applicants go on to become enrolled students. These institutions’ admissions departments are looking for a solution to reduce the amount of admitted applicants who don’t go on to enrol at the start of the academic year.
Read more

Four ways to improve alumni engagement

Four ways to improve alumni engagement
An engaged alumni community is a huge asset for a university. Alumni are, after all, ambassadors of your institution. Enthusiastic and active alumni may be willing to spread the word on your university’s behalf and encourage applications. Alumni who have met success since graduation can act as role models for ambitious young students eager to follow in their footsteps.
Read more

Four ways to fine-tune the higher ed application process

Four ways to fine-tune the higher ed application process
For a student entering higher education, a university's application process is a taste of what it could be like studying at that institution. As higher education grows ever competitive, the quality and ease of your university’s application process can be a huge differentiating factor in a student’s decision.
Read more

Five email campaigns for higher ed admissions

Five email campaigns for higher ed admissions
Email campaigns are an indispensable part of the higher ed admissions process. They offer a way to send prospects and applicants timely and relevant messages and encourage them to perform an action.
Read more

Best practices for higher ed reference requests

Best practices for higher ed reference requests
References provide a chance to verify the information a candidate provides on the application form and in an interview. They’re your university’s best opportunity to obtain impartial and externally verified information about a candidates’ academic history and professional experience.
Read more