An SEO checklist for your university's website

An SEO checklist for your university's website
When a prospective student entering higher education researches universities, an online search is commonly the first step. According to Ruffalo Noel Levitz: “Prospective students are using Google (and other search engines) to explore their options to build an initial list of schools and navigate the specific college and university sites to find the specific program details they need.”
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Two things your university can do to engage accepted students

Two things your university can do to engage accepted students
There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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How to create a holistic admission review process

How to create a holistic admission review process
Choosing the right students plays a critical part in the success of your university. Every admissions representative I’ve met has the same goal: to select a diverse group of individuals who have the ability to succeed in their studies, make a significant contribution to their class, put in the hard work required to achieve their desired career and ultimately become a successful and engaged alumna or alumnus.
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Four effective ways to showcase alumni stories

Four effective ways to showcase alumni stories
Engaging and inspiring alumni stories can encourage prospects to apply to your university and strengthen your institution’s brand and reputation. Here are four ways to get your graduated students’ stories out there.
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Swag 101: the five best items to give to prospects at events

Swag 101: the five best items to give to prospects at events
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
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How universities can make the most of the new LinkedIn University Pages

How universities can make the most of the new LinkedIn University Pages
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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Four ways universities can make the most of Instagram Stories

Four ways universities can make the most of Instagram Stories
Instagram is a useful and aesthetic way for your university to reach out to its community. According to Statista, the image-sharing platform has over 150 million active daily users. In the US, a 2015 Pew Center Research survey found that Instagram is the social media platform American university students use the most.
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Five tips for organising a university open day

Five tips for organising a university open day
An open day is an opportunity to show your prospects what student life is like at your university. It’s a chance to show off your campus, let prospects meet faculty members and encourage them to imagine what it would be like to study on one of your programmes.
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What university admissions teams can learn from The Lean Startup

What university admissions teams can learn from The Lean Startup
In times of uncertainty, learning teams will thrive. This is a recurring theme in Eric Reis’ 2011 book The Lean Startup. Technology companies and new businesses all over the world are taking the teachings of Eric Reis and applying it to the way they work.
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How to ensure your university’s application process is accessible

How to ensure your university’s application process is accessible
Digital technology is becoming increasingly crucial in higher education and has revolutionised the way students apply, study and interact with a university. As an example, recent developments have seen paper admissions dropped in favour of streamlined and adaptable online application portals.
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