Swag 101: the five best items to give to prospects at events

Swag 101: the five best items to give to prospects at events
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
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What university admissions teams can learn from The Lean Startup

What university admissions teams can learn from The Lean Startup
In times of uncertainty, learning teams will thrive. This is a recurring theme in Eric Reis’ 2011 book The Lean Startup. Technology companies and new businesses all over the world are taking the teachings of Eric Reis and applying it to the way they work.
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Four ways universities can improve click-through rates for Facebook ads

Four ways universities can improve click-through rates for Facebook ads
Facebook advertising offers schools an effective and measurable way to reach out to, engage with and recruit new students. The social media platform is becoming increasingly influential and now has over 1.55 billion users each month worldwide.
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