An SEO checklist for your university's website

An SEO checklist for your university's website
When a prospective student entering higher education researches universities, an online search is commonly the first step. According to Ruffalo Noel Levitz: “Prospective students are using Google (and other search engines) to explore their options to build an initial list of schools and navigate the specific college and university sites to find the specific program details they need.”
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Two things your university can do to engage accepted students

Two things your university can do to engage accepted students
There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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Four effective ways to showcase alumni stories

Four effective ways to showcase alumni stories
Engaging and inspiring alumni stories can encourage prospects to apply to your university and strengthen your institution’s brand and reputation. Here are four ways to get your graduated students’ stories out there.
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Swag 101: the five best items to give to prospects at events

Swag 101: the five best items to give to prospects at events
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
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How universities can make the most of the new LinkedIn University Pages

How universities can make the most of the new LinkedIn University Pages
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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Four ways universities can make the most of Instagram Stories

Four ways universities can make the most of Instagram Stories
Instagram is a useful and aesthetic way for your university to reach out to its community. According to Statista, the image-sharing platform has over 150 million active daily users. In the US, a 2015 Pew Center Research survey found that Instagram is the social media platform American university students use the most.
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Five tips for organising a university open day

Five tips for organising a university open day
An open day is an opportunity to show your prospects what student life is like at your university. It’s a chance to show off your campus, let prospects meet faculty members and encourage them to imagine what it would be like to study on one of your programmes.
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Five things to consider when developing your university’s brand

Five things to consider when developing your university’s brand
Effective university branding goes far beyond a logo, word mark or catchphrase. Your brand is the story you tell about your institution, the distillation of your most prominent values and characteristics, and your identity as a place of learning.
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Three SEO strategy tips for higher education

Three SEO strategy tips for higher education
Google and other popular search engines are constantly updating and modifying their algorithms and the way they rank websites. As a result, it’s necessary for university marketing teams to frequently refine and adjust its SEO strategy to ensure that lead generation and visibility remains high.
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Five pieces of content to nurture admitted students

Five pieces of content to nurture admitted students
Universities around the world are putting a great deal of effort into ensuring accepted applicants go on to become enrolled students. These institutions’ admissions departments are looking for a solution to reduce the amount of admitted applicants who don’t go on to enrol at the start of the academic year.
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