An SEO checklist for your university's website

An SEO checklist for your university's website
When a prospective student entering higher education researches universities, an online search is commonly the first step. According to Ruffalo Noel Levitz: “Prospective students are using Google (and other search engines) to explore their options to build an initial list of schools and navigate the specific college and university sites to find the specific program details they need.”
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Two things your university can do to engage accepted students

Two things your university can do to engage accepted students
There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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Four effective ways to showcase alumni stories

Four effective ways to showcase alumni stories
Engaging and inspiring alumni stories can encourage prospects to apply to your university and strengthen your institution’s brand and reputation. Here are four ways to get your graduated students’ stories out there.
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Swag 101: the five best items to give to prospects at events

Swag 101: the five best items to give to prospects at events
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
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