We are all familiar with Excel, and while spreadsheets have several great uses, rows and columns just aren't built for managing prospects or handling customer relations. How can a CRM help manage the process more effectively? Higher Education Customer Relationship Management (CRM) systems, unlike spreadsheets, have been specifically designed to manage student relationships and lead management by tracking communication, notes and tasks related to an individual.
As higher education becomes increasingly competitive and globalised, the quality of the student experience is becoming more and more important. To stay competitive, universities need to create the most value at every stage of the student lifecycle – otherwise, they’ll lose prospects to institutions which better cater to students' requirements.