How to implement a successful student recruitment marketing strategy

How to implement a successful student recruitment marketing strategy
Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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Five things to consider when developing your university’s brand

Five things to consider when developing your university’s brand
Effective university branding goes far beyond a logo, word mark or catchphrase. Your brand is the story you tell about your institution, the distillation of your most prominent values and characteristics, and your identity as a place of learning.
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