How to implement a successful student recruitment marketing strategy

How to implement a successful student recruitment marketing strategy
Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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My job in higher ed: Bibiana Camba, EADA

My job in higher ed: Bibiana Camba, EADA
Bibiana is Admissions Director of International Degree Programmes at EADA, a business school headquartered in Barcelona. She tells us how technology is changing the way executive education is taught and what education means to her.
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Two things your university can do to engage accepted students

Two things your university can do to engage accepted students
There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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How to create a holistic admission review process

How to create a holistic admission review process
Choosing the right students plays a critical part in the success of your university. Every admissions representative I’ve met has the same goal: to select a diverse group of individuals who have the ability to succeed in their studies, make a significant contribution to their class, put in the hard work required to achieve their desired career and ultimately become a successful and engaged alumna or alumnus.
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Swag 101: the five best items to give to prospects at events

Swag 101: the five best items to give to prospects at events
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
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An introduction to Generation Z for higher education marketers and recruiters

An introduction to Generation Z for higher education marketers and recruiters
Colin Cheng is Strategic Digital Account Director at MintTwist, an award-winning, a full-service digital agency in London. He explains what makes members of Generation Z distinctive and what universities must do to engage with this demographic.
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My job in higher ed: Nathalie Naveda, University of St Gallen

My job in higher ed: Nathalie Naveda, University of St Gallen
Nathalie explains how she manages the recruiting, marketing and admissions of St Gallen’s SIM-HSG programme, which has been ranked #1 by the Financial Times for six consecutive years.
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How universities can make the most of the new LinkedIn University Pages

How universities can make the most of the new LinkedIn University Pages
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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Why the applicant experience should be your number one priority

Why the applicant experience should be your number one priority
For university recruitment and admissions teams, it’s hugely important to have a comprehensive CRM to optimise recruitment strategies. A forward-looking CRM can help convert more applicants into enrolled students, enhance communication, streamline administrative tasks and ultimately free up precious time.
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Four ways universities can improve click-through rates for Facebook ads

Four ways universities can improve click-through rates for Facebook ads
Facebook advertising offers schools an effective and measurable way to reach out to, engage with and recruit new students. The social media platform is becoming increasingly influential and now has over 1.55 billion users each month worldwide.
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