How to implement a successful student recruitment marketing strategy

How to implement a successful student recruitment marketing strategy
Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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My job in higher ed: Bibiana Camba, EADA

My job in higher ed: Bibiana Camba, EADA
Bibiana is Admissions Director of International Degree Programmes at EADA, a business school headquartered in Barcelona. She tells us how technology is changing the way executive education is taught and what education means to her.
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Two things your university can do to engage accepted students

Two things your university can do to engage accepted students
There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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How to create a holistic admission review process

How to create a holistic admission review process
Choosing the right students plays a critical part in the success of your university. Every admissions representative I’ve met has the same goal: to select a diverse group of individuals who have the ability to succeed in their studies, make a significant contribution to their class, put in the hard work required to achieve their desired career and ultimately become a successful and engaged alumna or alumnus.
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