How universities can use social media to improve student retention

How universities can use social media to improve student retention
A recent report by the SMF indicates that between 2012/13 and 2014/15, university dropout rates rose from 5.7 per cent to 6.3 per cent. In fact, dropout rates have been following an upwards trajectory for years now. In 2012, 37 per cent to 42 per cent of students considered abandoning their studies for one reason or another, according to a survey by What Works?.
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How universities can make the most of the new LinkedIn University Pages

How universities can make the most of the new LinkedIn University Pages
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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Four ways universities can make the most of Instagram Stories

Four ways universities can make the most of Instagram Stories
Instagram is a useful and aesthetic way for your university to reach out to its community. According to Statista, the image-sharing platform has over 150 million active daily users. In the US, a 2015 Pew Center Research survey found that Instagram is the social media platform American university students use the most.
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Five social media trends for higher ed in 2017

Five social media trends for higher ed in 2017
2016 was another year of change for social media marketing. Major platforms Facebook, LinkedIn and Snapchat all introduced new features, phased out unpopular ones and adjusted their strategies to gain an edge over competitors. Here's an outline of how universities will have to adjust their social media strategy in 2017.
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How universities can make the most of Pinterest

Photo-sharing platform Pinterest boasts 100m monthly active users and is one of the leading drivers of referral traffic behind Facebook. According to the platform itself, there are over 500,000 education-related pins added every day, and the 25-34 age group makes up 27.4% of the user base: making it a crucial medium for your university to engaged with prospects, enrolled students and alumni.
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How universities can make the most of Instagram

How universities can make the most of Instagram
Instagram is a useful and aesthetic way for your university to reach out to its community of prospects, enrolled students and alumni. The image-sharing platform has over 400 million users and proves surprisingly versatile for higher ed marketing. Here’s an outline of eight ways your university can make the most impact with its Instagram account – plus some fine examples along the way.
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How universities can make the most of LinkedIn

How universities can make the most of LinkedIn
LinkedIn launched University Pages in 2013 as part of its dedicated service for higher education. At launch, the networking site simultaneously lowered the minimum required age for users from 18 to 13, allowing secondary school students to create profiles – making the site an invaluable channel for universities across the world to connect with prospective students.
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