CRM – or customer relationship management – is a software that helps individuals and teams manage customer communication. But a CRM isn't simply an address book: it takes your data and transforms it into an interactive experience. It creates the opportunity for you and your team to build relationships more effectively, and ultimately provide the best customer experience for your prospects, from their initial enquiry to graduation and beyond.
Student retention is one of the most pressing issues in higher education today. While much of the discussion centres around ensuring enrolled students don't drop out, many universities are particularly concerned with improving their conversion of applications to enrolments. Higher education institutions are looking for a solution to reduce the amount of admitted applicants who don’t go onto to enrol at the start of the academic year. At the centre of this issue is students’ sense of belonging.