Software for higher education: in-house development vs SaaS

Software for higher education: in-house development vs SaaS
To provide students with the best higher education experience possible, universities across the world are turning to software to manage and optimise their marketing and recruitment processes. In our new ebook, we outline three key questions universities need to answer when deciding whether to build software in-house or opt for an off-the-shelf, software-as-a-service (SaaS) solution.
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Five ways a modern CRM can help your university

Five ways a modern CRM can help your university
CRM – or customer relationship management – is a software that helps individuals and teams manage customer communication. But a CRM isn't simply an address book: it takes your data and transforms it into an interactive experience. It creates the opportunity for you and your team to build relationships more effectively, and ultimately provide the best customer experience for your prospects, from their initial enquiry to graduation and beyond.
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Quora and higher education

Quora and higher education
Ever wondered how inventors find their inspiration? Want to know how the process of making red wine differs from that of white wine? Then you’d do well to head to Quora, the question and answer site designed by former Facebook staff members. Users ask questions which are then answered by other users, with a voting system in place to ensure the best answers rise to the top.
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How universities can make the most of LinkedIn

How universities can make the most of LinkedIn
LinkedIn launched University Pages in 2013 as part of its dedicated service for higher education. At launch, the networking site simultaneously lowered the minimum required age for users from 18 to 13, allowing secondary school students to create profiles – making the site an invaluable channel for universities across the world to connect with prospective students.
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How universities can make the most of blogging

How universities can make the most of blogging
From practical study diaries to student-friendly recipes for a slap-up chilli, there's endless scope to what sort of content universities can publish on a blog. The blog has become an essential part of a university's marketing programme for its immediacy, ease of use and wide-reaching impact. Blogs provide an effective way for staff to discuss topics with students (and vice versa); students to post first-hand reactions to course content; and universities to provide a practical and realistic picture of what it’s really like to study on a specific course.
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Attending a graduate fair overseas? Show that you’re open for business

Attending a graduate fair overseas? Show that you’re open for business
This guest post was written by Barbara Coward after she visited Idealist Grad Fair in October 2013. You can follow and subscribe to her blog or follow her on Twitter.
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How to ensure email deliverability

How to ensure email deliverability
Email is an integral way for universities to contact prospects, enrolled students and alumni. But as spam filtering becomes more advanced and dictates that messages must adhere to an ever stricter criteria, ensuring an email’s deliverability becomes more difficult for all institutions. As part of our series explaining how to send better emails, read on for eight key ways to help ensure your university’s marketing mail-outs hop, skip and jump right your contacts' inboxes.
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Rob Parker, October 22, 2015

in Admissions, Marketing, Recruitment

11 skills every higher education marketing team needs

11 skills every higher education marketing team needs
As higher education becomes an increasingly competitive industry, it’s getting harder to stand out from the crowd and attract the best students. Digital marketing has revolutionised the field, leaving many institutions under pressure to adopt new technologies and use emerging platforms. University marketing teams need to be able to excel in a variety of core activities while remaining analytical, creative and tech-savvy.
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Rob Parker, October 20, 2015

in Admissions, Marketing, Recruitment

How the admission experience impacts the student decision process

How the admission experience impacts the student decision process
With reams of information to sift through and plenty of life-affecting decisions to make, the admission experience can be a very stressful and difficult time for students. How the process is structured and conducted varies considerably between institutions, and the relative ease of the experience has a huge effect on a student’s ultimate decision.
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