An introduction to Generation Z for higher education marketers and recruiters

An introduction to Generation Z for higher education marketers and recruiters
Colin Cheng is Strategic Digital Account Director at MintTwist, an award-winning, a full-service digital agency in London. He explains what makes members of Generation Z distinctive and what universities must do to engage with this demographic.
Read more

What do millennials expect from technology and customer service?

What do millennials expect from technology and customer service?
In his millennium-themed 1999 single Will 2K, Will Smith memorably rapped: ‘I remember trying to count how old I'd be; when the clock struck twelve in the year two G’. For millennials, the answer to this question would have ranged from 5 to 23 years.
Read more