Rob Parker, December 17, 2015

in Admissions, Marketing, industry, video

University admissions videos: five great examples

University admissions videos: five great examples
Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
Read more

How universities can make the most of LinkedIn

How universities can make the most of LinkedIn
LinkedIn launched University Pages in 2013 as part of its dedicated service for higher education. At launch, the networking site simultaneously lowered the minimum required age for users from 18 to 13, allowing secondary school students to create profiles – making the site an invaluable channel for universities across the world to connect with prospective students.
Read more

How universities can use text messaging

How universities can use text messaging
Universities are increasingly using text messaging to create a more connected campus. The medium is a natural fit for digital native students and its immediate nature makes it an effective way to contact staff. It’s also accessible when used with text-to-speech capabilities, screen magnifiers and mobile braille displays.
Read more

How to create and maintain an email list

How to create and maintain an email list
Email remains as important as ever in inbound marketing, and is the most common digital activity among millennials when it comes to B2C marketing: making it a crucial medium for universities to contact prospects, enrolled students and alumni. But no one wants to be spammed with unwanted messages, and contacting people who haven’t expressed a desire to hear from you – or ‘opted in’ – can be damaging for your university. The list of contacts you send emails is very important.
Read more

How universities can make the most of blogging

How universities can make the most of blogging
From practical study diaries to student-friendly recipes for a slap-up chilli, there's endless scope to what sort of content universities can publish on a blog. The blog has become an essential part of a university's marketing programme for its immediacy, ease of use and wide-reaching impact. Blogs provide an effective way for staff to discuss topics with students (and vice versa); students to post first-hand reactions to course content; and universities to provide a practical and realistic picture of what it’s really like to study on a specific course.
Read more

Attending a graduate fair overseas? Show that you’re open for business

Attending a graduate fair overseas? Show that you’re open for business
This guest post was written by Barbara Coward after she visited Idealist Grad Fair in October 2013. You can follow and subscribe to her blog or follow her on Twitter.
Read more

How automated emails can help you nurture more prospects

How automated emails can help you nurture more prospects
University admissions and marketing teams have a complicated challenge. They need to attract a sizeable pool of good prospects, develop and maintain meaningful relationships with these contacts, and ultimately convert prospects into applicants and applicants into enrolled students. This process requires a lot of time and dedication from the university staff.
Read more

How to ensure email deliverability

How to ensure email deliverability
Email is an integral way for universities to contact prospects, enrolled students and alumni. But as spam filtering becomes more advanced and dictates that messages must adhere to an ever stricter criteria, ensuring an email’s deliverability becomes more difficult for all institutions. As part of our series explaining how to send better emails, read on for eight key ways to help ensure your university’s marketing mail-outs hop, skip and jump right your contacts' inboxes.
Read more
Rob Parker, October 22, 2015

in Admissions, Marketing, Recruitment

11 skills every higher education marketing team needs

11 skills every higher education marketing team needs
As higher education becomes an increasingly competitive industry, it’s getting harder to stand out from the crowd and attract the best students. Digital marketing has revolutionised the field, leaving many institutions under pressure to adopt new technologies and use emerging platforms. University marketing teams need to be able to excel in a variety of core activities while remaining analytical, creative and tech-savvy.
Read more
Rob Parker, October 20, 2015

in Admissions, Marketing, Recruitment

How the admission experience impacts the student decision process

How the admission experience impacts the student decision process
With reams of information to sift through and plenty of life-affecting decisions to make, the admission experience can be a very stressful and difficult time for students. How the process is structured and conducted varies considerably between institutions, and the relative ease of the experience has a huge effect on a student’s ultimate decision.
Read more