How universities can use social media to improve student retention

How universities can use social media to improve student retention
A recent report by the SMF indicates that between 2012/13 and 2014/15, university dropout rates rose from 5.7 per cent to 6.3 per cent. In fact, dropout rates have been following an upwards trajectory for years now. In 2012, 37 per cent to 42 per cent of students considered abandoning their studies for one reason or another, according to a survey by What Works?.
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Rob Parker, September 26, 2017

in Admissions, Marketing, industry, video

Five great university admissions videos to inspire you

Five great university admissions videos to inspire you
Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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An SEO checklist for your university's website

An SEO checklist for your university's website
When a prospective student entering higher education researches universities, an online search is commonly the first step. According to Ruffalo Noel Levitz: “Prospective students are using Google (and other search engines) to explore their options to build an initial list of schools and navigate the specific college and university sites to find the specific program details they need.”
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My job in higher ed: Ayalla Ruvio, Broad College of Business, MSU

My job in higher ed: Ayalla Ruvio, Broad College of Business, MSU
Ayalla is Assistant Professor of Marketing at MSU’s Broad College of Business. She explains what marketers can learn from consumer behaviour and how she hopes to help more women to enter HE.
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