How universities can use social media to improve student retention

How universities can use social media to improve student retention
A recent report by the SMF indicates that between 2012/13 and 2014/15, university dropout rates rose from 5.7 per cent to 6.3 per cent. In fact, dropout rates have been following an upwards trajectory for years now. In 2012, 37 per cent to 42 per cent of students considered abandoning their studies for one reason or another, according to a survey by What Works?.
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Rob Parker, September 26, 2017

in Admissions, Marketing, industry, video

Five great university admissions videos to inspire you

Five great university admissions videos to inspire you
Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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An SEO checklist for your university's website

An SEO checklist for your university's website
When a prospective student entering higher education researches universities, an online search is commonly the first step. According to Ruffalo Noel Levitz: “Prospective students are using Google (and other search engines) to explore their options to build an initial list of schools and navigate the specific college and university sites to find the specific program details they need.”
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My job in higher ed: Ayalla Ruvio, Broad College of Business, MSU

My job in higher ed: Ayalla Ruvio, Broad College of Business, MSU
Ayalla is Assistant Professor of Marketing at MSU’s Broad College of Business. She explains what marketers can learn from consumer behaviour and how she hopes to help more women to enter HE.
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Software for higher education: in-house development vs SaaS

Software for higher education: in-house development vs SaaS
To provide students with the best higher education experience possible, universities across the world are turning to software to manage and optimise their marketing and recruitment processes. In our new ebook, we outline three key questions universities need to answer when deciding whether to build software in-house or opt for an off-the-shelf, software-as-a-service (SaaS) solution.
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Five ways a modern CRM can help your university

Five ways a modern CRM can help your university
CRM – or customer relationship management – is a software that helps individuals and teams manage customer communication. But a CRM isn't simply an address book: it takes your data and transforms it into an interactive experience. It creates the opportunity for you and your team to build relationships more effectively, and ultimately provide the best customer experience for your prospects, from their initial enquiry to graduation and beyond.
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Students: how to make the most out of an open day

Students: how to make the most out of an open day
This post was originally published on Show My Homework's guest blog, which publishes articles about technology and learning written by a variety of bloggers from the education industry.
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How universities can make the most of Pinterest

Photo-sharing platform Pinterest boasts 100m monthly active users and is one of the leading drivers of referral traffic behind Facebook. According to the platform itself, there are over 500,000 education-related pins added every day, and the 25-34 age group makes up 27.4% of the user base: making it a crucial medium for your university to engaged with prospects, enrolled students and alumni.
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How universities can make the most of Instagram

How universities can make the most of Instagram
Instagram is a useful and aesthetic way for your university to reach out to its community of prospects, enrolled students and alumni. The image-sharing platform has over 400 million users and proves surprisingly versatile for higher ed marketing. Here’s an outline of eight ways your university can make the most impact with its Instagram account – plus some fine examples along the way.
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Quora and higher education

Quora and higher education
Ever wondered how inventors find their inspiration? Want to know how the process of making red wine differs from that of white wine? Then you’d do well to head to Quora, the question and answer site designed by former Facebook staff members. Users ask questions which are then answered by other users, with a voting system in place to ensure the best answers rise to the top.
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