It’s well reported that students across the UK are increasingly more likely to see themselves as consumers than generations before them. Last year, the Guardian reported on how the UK HE system is following the transactional, students-as-customers trend long established in the US.
As a 2015 MBA alumnus working in the higher education industry, I’d take no hesitation in encouraging current students to attend career fairs and recruitment days. From my experience, these events see visiting companies set up a stall and engage with students through Q&As, talks and interviews, and offer merchandise. For students, these events present new opportunities, new relationships, access to first-hand knowledge, and an opportunity to represent their universities.