A recent report by the SMF indicates that between 2012/13 and 2014/15, university dropout rates rose from 5.7 per cent to 6.3 per cent. In fact, dropout rates have been following an upwards trajectory for years now. In 2012, 37 per cent to 42 per cent of students considered abandoning their studies for one reason or another, according to a survey by What Works?.
As higher education becomes increasingly competitive and globalised, the quality of the student experience is becoming more and more important. To stay competitive, universities need to create the most value at every stage of the student lifecycle – otherwise, they’ll lose prospects to institutions which better cater to students' requirements.