Rob Parker, September 26, 2017

in Admissions, Marketing, industry, video

Five great university admissions videos to inspire you

Five great university admissions videos to inspire you
Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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Re:Learning: the podcast charting the changing landscape of education

Yesterday, The Chronicle of Higher Education launched Re:Learning, a new podcast designed to discuss the future of education. Host Jeffrey R Young speaks to one guest per episode, whether a teacher, edtech entrepreneur or longtime educator. Beginning in strong fashion, the first episode comprises an interview with one of education’s most innovative and influential figures, Salman Khan.
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How universities can make the most of Pinterest

Photo-sharing platform Pinterest boasts 100m monthly active users and is one of the leading drivers of referral traffic behind Facebook. According to the platform itself, there are over 500,000 education-related pins added every day, and the 25-34 age group makes up 27.4% of the user base: making it a crucial medium for your university to engaged with prospects, enrolled students and alumni.
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Me & MyCity: Finland’s miniature town where children learn to work

Me & MyCity: Finland’s miniature town where children learn to work
Finland’s innovative education system is in the news a lot. Whether it’s because the country’s educators have decided to scrap individual subjects in favour of teaching by topic instead, or for their reluctance to compare schools and teachers, something other European countries have been doing for decades, and comprehensively at that. While the international reputation of its education system grows steadily, Finland’s economy continues to stall – as a result, many of the nation’s educators are eager to export Finnish learning concepts around the world, in hopes of spreading the nation’s innovative teaching strategies and bolstering the country’s economy in one fell swoop.
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Rob Parker, December 17, 2015

in Admissions, Marketing, industry, video

University admissions videos: five great examples

Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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How universities can make the most of LinkedIn

How universities can make the most of LinkedIn
LinkedIn launched University Pages in 2013 as part of its dedicated service for higher education. At launch, the networking site simultaneously lowered the minimum required age for users from 18 to 13, allowing secondary school students to create profiles – making the site an invaluable channel for universities across the world to connect with prospective students.
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Rob Parker, December 04, 2015

in study, teaching, industry

What is flipped learning?

What is flipped learning?
Flipped learning turns the established teaching model upside down. It was designed by educators critical of the traditional 'lecture and homework' model, where students receive their 'first exposure' to a topic in the classroom then 'process' the new information by way of homework. With flipped learning, students receive first exposure at home prior to the lesson, then process the new material in class. An example might be a teacher recording a video lecture for students to watch prior to the lesson; the lesson then consists of an exercise, debate or quiz – often the sort of task that would have been set for homework.
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How universities can use text messaging

How universities can use text messaging
Universities are increasingly using text messaging to create a more connected campus. The medium is a natural fit for digital native students and its immediate nature makes it an effective way to contact staff. It’s also accessible when used with text-to-speech capabilities, screen magnifiers and mobile braille displays.
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Rob Parker, November 19, 2015

in Culture, higher education, industry

Our 5 favourite cartoons about education

Our 5 favourite cartoons about education
Cartooning has a long history of satire, challenging the status quo and criticising stuffy institutions – so it's no surprise education has been a natural topic for cartoonists throughout history. We've selected our five favourites: witty and masterful marriages of images and text, all motivated by observations about the higher education industry.
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How to create and maintain an email list

How to create and maintain an email list
Email remains as important as ever in inbound marketing, and is the most common digital activity among millennials when it comes to B2C marketing: making it a crucial medium for universities to contact prospects, enrolled students and alumni. But no one wants to be spammed with unwanted messages, and contacting people who haven’t expressed a desire to hear from you – or ‘opted in’ – can be damaging for your university. The list of contacts you send emails is very important.
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