How universities can use text messaging

How universities can use text messaging
Universities are increasingly using text messaging to create a more connected campus. The medium is a natural fit for digital native students and its immediate nature makes it an effective way to contact staff. It’s also accessible when used with text-to-speech capabilities, screen magnifiers and mobile braille displays.
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How to create and maintain an email list

How to create and maintain an email list
Email remains as important as ever in inbound marketing, and is the most common digital activity among millennials when it comes to B2C marketing: making it a crucial medium for universities to contact prospects, enrolled students and alumni. But no one wants to be spammed with unwanted messages, and contacting people who haven’t expressed a desire to hear from you – or ‘opted in’ – can be damaging for your university. The list of contacts you send emails is very important.
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How universities can make the most of blogging

How universities can make the most of blogging
From practical study diaries to student-friendly recipes for a slap-up chilli, there's endless scope to what sort of content universities can publish on a blog. The blog has become an essential part of a university's marketing programme for its immediacy, ease of use and wide-reaching impact. Blogs provide an effective way for staff to discuss topics with students (and vice versa); students to post first-hand reactions to course content; and universities to provide a practical and realistic picture of what it’s really like to study on a specific course.
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How automated emails can help you nurture more prospects

How automated emails can help you nurture more prospects
University admissions and marketing teams have a complicated challenge. They need to attract a sizeable pool of good prospects, develop and maintain meaningful relationships with these contacts, and ultimately convert prospects into applicants and applicants into enrolled students. This process requires a lot of time and dedication from the university staff.
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