My job in higher ed: Alison Knight, General Director at ISM

My job in higher ed: Alison Knight, General Director at ISM
Alison is General Director at International School of Management in Paris. She tells us about the main qualities she looks for in applicants and how education can open doors.
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How to ensure your university’s application process is accessible

How to ensure your university’s application process is accessible
Digital technology is becoming increasingly crucial in higher education and has revolutionised the way students apply, study and interact with a university. As an example, recent developments have seen paper admissions dropped in favour of streamlined and adaptable online application portals.
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The biggest investment a young professional can make

The biggest investment a young professional can make
This month I released my first book, Soft Skills for Young Pros. I wrote this book with the intention to help young people bridge the gap between higher education and the real world.
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Five things to consider when developing your university’s brand

Five things to consider when developing your university’s brand
Effective university branding goes far beyond a logo, word mark or catchphrase. Your brand is the story you tell about your institution, the distillation of your most prominent values and characteristics, and your identity as a place of learning.
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Why has Finland introduced tuition fees for non-EU students?

Why has Finland introduced tuition fees for non-EU students?
Nordic universities have for a long time been renowned for their offer of free education and focus on the value of learning. However, the Nordic tradition of free tuition for non-EU students is fast becoming a thing of the past. Denmark introduced tuition fees for non-Europeans in 2006 and Sweden followed suit in 2011. Accordingly, enrolment of overseas students fell sharp shortly after fees were introduced.
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Five social media trends for higher ed in 2017

Five social media trends for higher ed in 2017
2016 was another year of change for social media marketing. Major platforms Facebook, LinkedIn and Snapchat all introduced new features, phased out unpopular ones and adjusted their strategies to gain an edge over competitors. Here's an outline of how universities will have to adjust their social media strategy in 2017.
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How to optimise your university's info sessions

How to optimise your university's info sessions
Info sessions are an integral part of any university’s marketing strategy. They provide a way to inform prospects about your university and encourage them to progress through the recruitment process.
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Three SEO strategy tips for higher education

Three SEO strategy tips for higher education
Google and other popular search engines are constantly updating and modifying their algorithms and the way they rank websites. As a result, it’s necessary for university marketing teams to frequently refine and adjust its SEO strategy to ensure that lead generation and visibility remains high.
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Looking ahead to Bett 2017

Looking ahead to Bett 2017
Next week, Reet, Tania and I will be representing FULL FABRIC at Bett 2017, the annual conference that explores the latest ideas, practices and technology for education.
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Four ways to improve alumni engagement

Four ways to improve alumni engagement
An engaged alumni community is a huge asset for a university. Alumni are, after all, ambassadors of your institution. Enthusiastic and active alumni may be willing to spread the word on your university’s behalf and encourage applications. Alumni who have met success since graduation can act as role models for ambitious young students eager to follow in their footsteps.
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