An introduction to Generation Z for higher education marketers and recruiters

An introduction to Generation Z for higher education marketers and recruiters
Colin Cheng is Strategic Digital Account Director at MintTwist, an award-winning, a full-service digital agency in London. He explains what makes members of Generation Z distinctive and what universities must do to engage with this demographic.
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Four ways universities can make the most of Instagram Stories

Four ways universities can make the most of Instagram Stories
Instagram is a useful and aesthetic way for your university to reach out to its community. According to Statista, the image-sharing platform has over 150 million active daily users. In the US, a 2015 Pew Center Research survey found that Instagram is the social media platform American university students use the most.
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Five tips for organising a university open day

Five tips for organising a university open day
An open day is an opportunity to show your prospects what student life is like at your university. It’s a chance to show off your campus, let prospects meet faculty members and encourage them to imagine what it would be like to study on one of your programmes.
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Three SEO strategy tips for higher education

Three SEO strategy tips for higher education
Google and other popular search engines are constantly updating and modifying their algorithms and the way they rank websites. As a result, it’s necessary for university marketing teams to frequently refine and adjust its SEO strategy to ensure that lead generation and visibility remains high.
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Five tips for higher ed email templates

Five tips for higher ed email templates
Here’s the first instalment of our new series of weekly, practical tips for university staff. We’ll be looking at ways admissions, marketing and recruitment teams can streamline their day-to-day activities and make their efforts more effective.
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