Four effective ways to showcase alumni stories

Four effective ways to showcase alumni stories
Engaging and inspiring alumni stories can encourage prospects to apply to your university and strengthen your institution’s brand and reputation. Here are four ways to get your graduated students’ stories out there.
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Swag 101: the five best items to give to prospects at events

Swag 101: the five best items to give to prospects at events
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
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My job in higher ed: Nathalie Naveda, University of St Gallen

My job in higher ed: Nathalie Naveda, University of St Gallen
Nathalie explains how she manages the recruiting, marketing and admissions of St Gallen’s SIM-HSG programme, which has been ranked #1 by the Financial Times for six consecutive years.
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Five social media trends for higher ed in 2017

Five social media trends for higher ed in 2017
2016 was another year of change for social media marketing. Major platforms Facebook, LinkedIn and Snapchat all introduced new features, phased out unpopular ones and adjusted their strategies to gain an edge over competitors. Here's an outline of how universities will have to adjust their social media strategy in 2017.
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How to optimise your university's info sessions

How to optimise your university's info sessions
Info sessions are an integral part of any university’s marketing strategy. They provide a way to inform prospects about your university and encourage them to progress through the recruitment process.
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Five pieces of content to nurture admitted students

Five pieces of content to nurture admitted students
Universities around the world are putting a great deal of effort into ensuring accepted applicants go on to become enrolled students. These institutions’ admissions departments are looking for a solution to reduce the amount of admitted applicants who don’t go on to enrol at the start of the academic year.
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Four ways to improve alumni engagement

Four ways to improve alumni engagement
An engaged alumni community is a huge asset for a university. Alumni are, after all, ambassadors of your institution. Enthusiastic and active alumni may be willing to spread the word on your university’s behalf and encourage applications. Alumni who have met success since graduation can act as role models for ambitious young students eager to follow in their footsteps.
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Five email campaigns for higher ed admissions

Five email campaigns for higher ed admissions
Email campaigns are an indispensable part of the higher ed admissions process. They offer a way to send prospects and applicants timely and relevant messages and encourage them to perform an action.
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