Five email campaigns for higher ed admissions

Five email campaigns for higher ed admissions
Email campaigns are an indispensable part of the higher ed admissions process. They offer a way to send prospects and applicants timely and relevant messages and encourage them to perform an action.
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Five tips for higher ed email templates

Five tips for higher ed email templates
Here’s the first instalment of our new series of weekly, practical tips for university staff. We’ll be looking at ways admissions, marketing and recruitment teams can streamline their day-to-day activities and make their efforts more effective.
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How to create and maintain an email list

How to create and maintain an email list
Email remains as important as ever in inbound marketing, and is the most common digital activity among millennials when it comes to B2C marketing: making it a crucial medium for universities to contact prospects, enrolled students and alumni. But no one wants to be spammed with unwanted messages, and contacting people who haven’t expressed a desire to hear from you – or ‘opted in’ – can be damaging for your university. The list of contacts you send emails is very important.
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How automated emails can help you nurture more prospects

How automated emails can help you nurture more prospects
University admissions and marketing teams have a complicated challenge. They need to attract a sizeable pool of good prospects, develop and maintain meaningful relationships with these contacts, and ultimately convert prospects into applicants and applicants into enrolled students. This process requires a lot of time and dedication from the university staff.
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How to ensure email deliverability

How to ensure email deliverability
Email is an integral way for universities to contact prospects, enrolled students and alumni. But as spam filtering becomes more advanced and dictates that messages must adhere to an ever stricter criteria, ensuring an email’s deliverability becomes more difficult for all institutions. As part of our series explaining how to send better emails, read on for eight key ways to help ensure your university’s marketing mail-outs hop, skip and jump right your contacts' inboxes.
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