Automation in the admissions process

Automation in the admissions process
Marketing automation has grown tremendously over the past few years, and it's no longer the reserve of the largest or most technologically innovative companies. Many universities now use marketing automation in their recruitment and admissions process to communicate with their prospects, throughout the whole admissions lifecycle, in a relevant and timely manner. And while the word automation sounds cold and impersonal, automating repetitive, mundane tasks frees up your time so you can focus on building better relationships with your candidates.
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