5 reasons why universities need a modern applicant tracking system

5 reasons why universities need a modern applicant tracking system
In an ever-competitive world of online applications, it’s important that universities utilise all the technology on offer to help drive results - or in other words, get the best students on board. In 2017 alone, 649,700 potential candidates applied to university compared to 674,890 the year before - a drop of four percent. Here are five reasons why an applicant tracking system will help improve university admissions.
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Kate Tattersfield, November 30, 2017

in Admissions, crm

How to increase admissions in universities

How to increase admissions in universities
In the current political climate, both in the UK and internationally, higher education institutions are doing all they can to grow their application count. We provide some solutions as to how this can be done successfully and cost effectively, through marketing.
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What do universities use CRM systems for?

What do universities use CRM systems for?
We explore how replacing a legacy IT system can attract more prospective students, simplify the admissions process, increase conversions and promote student retention while engaging with alumni and other key stakeholders.
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How universities can use social media to improve student retention

How universities can use social media to improve student retention
A recent report by the SMF indicates that between 2012/13 and 2014/15, university dropout rates rose from 5.7 per cent to 6.3 per cent. In fact, dropout rates have been following an upwards trajectory for years now. In 2012, 37 per cent to 42 per cent of students considered abandoning their studies for one reason or another, according to a survey by What Works?.
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How to measure the ROI of tech in higher education

How to measure the ROI of tech in higher education
In most cases, the return-on-investment of a certain technology product a university uses is quantifiable. This is especially true for tech used in the student recruitment and admissions process.
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How to ensure your university’s application process is accessible

How to ensure your university’s application process is accessible
Digital technology is becoming increasingly crucial in higher education and has revolutionised the way students apply, study and interact with a university. As an example, recent developments have seen paper admissions dropped in favour of streamlined and adaptable online application portals.
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Five tips for higher ed email templates

Five tips for higher ed email templates
Here’s the first instalment of our new series of weekly, practical tips for university staff. We’ll be looking at ways admissions, marketing and recruitment teams can streamline their day-to-day activities and make their efforts more effective.
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My job in higher ed: Michael Denzler, University of St Gallen

My job in higher ed: Michael Denzler, University of St Gallen
Michael is IT admin support for the University of St Gallen MBA programme. He explains how the technology landscape of higher education is changing and how being a student helps him understand the IT requirements of his peers.
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Five ways a modern CRM can help your university

Five ways a modern CRM can help your university
CRM – or customer relationship management – is a software that helps individuals and teams manage customer communication. But a CRM isn't simply an address book: it takes your data and transforms it into an interactive experience. It creates the opportunity for you and your team to build relationships more effectively, and ultimately provide the best customer experience for your prospects, from their initial enquiry to graduation and beyond.
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How universities can use text messaging

How universities can use text messaging
Universities are increasingly using text messaging to create a more connected campus. The medium is a natural fit for digital native students and its immediate nature makes it an effective way to contact staff. It’s also accessible when used with text-to-speech capabilities, screen magnifiers and mobile braille displays.
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