How to measure the ROI of tech in higher education

How to measure the ROI of tech in higher education
In most cases, the return-on-investment of a certain technology product a university uses is quantifiable. This is especially true for tech used in the student recruitment and admissions process.
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How to ensure your university’s application process is accessible

How to ensure your university’s application process is accessible
Digital technology is becoming increasingly crucial in higher education and has revolutionised the way students apply, study and interact with a university. As an example, recent developments have seen paper admissions dropped in favour of streamlined and adaptable online application portals.
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Five tips for higher ed email templates

Five tips for higher ed email templates
Here’s the first instalment of our new series of weekly, practical tips for university staff. We’ll be looking at ways admissions, marketing and recruitment teams can streamline their day-to-day activities and make their efforts more effective.
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My job in higher ed: Michael Denzler, University of St Gallen

My job in higher ed: Michael Denzler, University of St Gallen
Michael is IT admin support for the University of St Gallen MBA programme. He explains how the technology landscape of higher education is changing and how being a student helps him understand the IT requirements of his peers.
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Five ways a modern CRM can help your university

Five ways a modern CRM can help your university
CRM – or customer relationship management – is a software that helps individuals and teams manage customer communication. But a CRM isn't simply an address book: it takes your data and transforms it into an interactive experience. It creates the opportunity for you and your team to build relationships more effectively, and ultimately provide the best customer experience for your prospects, from their initial enquiry to graduation and beyond.
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How universities can use text messaging

How universities can use text messaging
Universities are increasingly using text messaging to create a more connected campus. The medium is a natural fit for digital native students and its immediate nature makes it an effective way to contact staff. It’s also accessible when used with text-to-speech capabilities, screen magnifiers and mobile braille displays.
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What do millennials expect from technology and customer service?

What do millennials expect from technology and customer service?
In his millennium-themed 1999 single Will 2K, Will Smith memorably rapped: ‘I remember trying to count how old I'd be; when the clock struck twelve in the year two G’. For millennials, the answer to this question would have ranged from 5 to 23 years.
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How to ensure email deliverability

How to ensure email deliverability
Email is an integral way for universities to contact prospects, enrolled students and alumni. But as spam filtering becomes more advanced and dictates that messages must adhere to an ever stricter criteria, ensuring an email’s deliverability becomes more difficult for all institutions. As part of our series explaining how to send better emails, read on for eight key ways to help ensure your university’s marketing mail-outs hop, skip and jump right your contacts' inboxes.
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