How to ensure email deliverability

How to ensure email deliverability
Email is an integral way for universities to contact prospects, enrolled students and alumni. But as spam filtering becomes more advanced and dictates that messages must adhere to an ever stricter criteria, ensuring an email’s deliverability becomes more difficult for all institutions. As part of our series explaining how to send better emails, read on for eight key ways to help ensure your university’s marketing mail-outs hop, skip and jump right your contacts' inboxes.
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