We are all familiar with Excel, and while spreadsheets have several great uses, rows and columns just aren't built for managing prospects or handling customer relations. How can a CRM help manage the process more effectively? Higher Education Customer Relationship Management (CRM) systems, unlike spreadsheets, have been specifically designed to manage student relationships and lead management by tracking communication, notes and tasks related to an individual.
In most cases, the return-on-investment of a certain technology product a university uses is quantifiable. This is especially true for tech used in the student recruitment and admissions process.