What do universities use CRM systems for?

What do universities use CRM systems for?
We explore how replacing a legacy IT system can attract more prospective students, simplify the admissions process, increase conversions and promote student retention while engaging with alumni and other key stakeholders.
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My job in higher ed: Nathalie Naveda, University of St Gallen

My job in higher ed: Nathalie Naveda, University of St Gallen
Nathalie explains how she manages the recruiting, marketing and admissions of St Gallen’s SIM-HSG programme, which has been ranked #1 by the Financial Times for six consecutive years.
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Why the applicant experience should be your number one priority

Why the applicant experience should be your number one priority
For university recruitment and admissions teams, it’s hugely important to have a comprehensive CRM to optimise recruitment strategies. A forward-looking CRM can help convert more applicants into enrolled students, enhance communication, streamline administrative tasks and ultimately free up precious time.
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How to ensure your university’s application process is accessible

How to ensure your university’s application process is accessible
Digital technology is becoming increasingly crucial in higher education and has revolutionised the way students apply, study and interact with a university. As an example, recent developments have seen paper admissions dropped in favour of streamlined and adaptable online application portals.
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