How can universities fine tune their digital advertising efforts to increase student enrollment and broaden brand awareness? We take a look at some of the most effective channels out there today.
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In the current political climate, both in the UK and internationally, higher education institutions are doing all they can to grow their application count. We provide some solutions as to how this can be done successfully and cost effectively, through marketing.
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Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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Bibiana is Admissions Director of International Degree Programmes at EADA, a business school headquartered in Barcelona. She tells us how technology is changing the way executive education is taught and what education means to her.
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There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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In most cases, the return-on-investment of a certain technology product a university uses is quantifiable. This is especially true for tech used in the student recruitment and admissions process.
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Choosing the right students plays a critical part in the success of your university. Every admissions representative I’ve met has the same goal: to select a diverse group of individuals who have the ability to succeed in their studies, make a significant contribution to their class, put in the hard work required to achieve their desired career and ultimately become a successful and engaged alumna or alumnus.
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Nathalie explains how she manages the recruiting, marketing and admissions of St Gallen’s SIM-HSG programme, which has been ranked #1 by the Financial Times for six consecutive years.
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LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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