How universities can make the most of the new LinkedIn University Pages

How universities can make the most of the new LinkedIn University Pages
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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Five tips for organising a university open day

Five tips for organising a university open day
An open day is an opportunity to show your prospects what student life is like at your university. It’s a chance to show off your campus, let prospects meet faculty members and encourage them to imagine what it would be like to study on one of your programmes.
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Why the applicant experience should be your number one priority

Why the applicant experience should be your number one priority
For university recruitment and admissions teams, it’s hugely important to have a comprehensive CRM to optimise recruitment strategies. A forward-looking CRM can help convert more applicants into enrolled students, enhance communication, streamline administrative tasks and ultimately free up precious time.
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What university admissions teams can learn from The Lean Startup

What university admissions teams can learn from The Lean Startup
In times of uncertainty, learning teams will thrive. This is a recurring theme in Eric Reis’ 2011 book The Lean Startup. Technology companies and new businesses all over the world are taking the teachings of Eric Reis and applying it to the way they work.
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My job in higher ed: Alison Knight, General Director at ISM

My job in higher ed: Alison Knight, General Director at ISM
Alison is General Director at International School of Management in Paris. She tells us about the main qualities she looks for in applicants and how education can open doors.
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Four ways to improve alumni engagement

Four ways to improve alumni engagement
An engaged alumni community is a huge asset for a university. Alumni are, after all, ambassadors of your institution. Enthusiastic and active alumni may be willing to spread the word on your university’s behalf and encourage applications. Alumni who have met success since graduation can act as role models for ambitious young students eager to follow in their footsteps.
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Five email campaigns for higher ed admissions

Five email campaigns for higher ed admissions
Email campaigns are an indispensable part of the higher ed admissions process. They offer a way to send prospects and applicants timely and relevant messages and encourage them to perform an action.
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Best practices for higher ed reference requests

Best practices for higher ed reference requests
References provide a chance to verify the information a candidate provides on the application form and in an interview. They’re your university’s best opportunity to obtain impartial and externally verified information about a candidates’ academic history and professional experience.
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Four ways to optimise your admissions process

Four ways to optimise your admissions process
While every university is different in its structure and programmes, all institutions are eager to find ways to increase the number and quality of applicants. As part of our series of weekly tips, here are four key ways your university can optimise its admissions process.
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The MBA admissions experience: an applicant’s story

The MBA admissions experience: an applicant’s story
In a previous blog post, three ways to manage stress as an MBA student, I told my story of the triggers which propelled me to go out and do an MBA. Having grown up, studied and worked in Brisbane, a large but low-populated city, at age 24 I found myself sinking into a professional and social comfort zone. I decided I needed a change of environment.
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