Kate Tattersfield, June 19, 2018

in Admissions, crm

5 essentials for managing student applications effectively

5 essentials for managing student applications effectively
Information has never been so accessible, and students nowadays spend a lot of time researching their university options online through websites, social media channels and online forums.
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Forget stock market returns - education is the best investment you can make

Forget stock market returns - education is the best investment you can make
Despite speculation over whether a higher education is ‘worth the cost’ in the midst of rising tuition fees, a study proves that being educated pays dividends in the long run, and is actually more lucrative than investing in the American stock market.
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Kate Tattersfield, February 16, 2018

in Admissions, crm

How to manage student applications effectively

How to manage student applications effectively
Processing student applications can be an arduous task without the aid of the most up-to-date tools and technology. Here, we explore how universities can alleviate admin pressures and handle the application process effectively.
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5 reasons why universities need a modern applicant tracking system

5 reasons why universities need a modern applicant tracking system
In an ever-competitive world of online applications, it’s important that universities utilise all the technology on offer to help drive results - or in other words, get the best students on board. In 2017 alone, 649,700 potential candidates applied to university compared to 674,890 the year before - a drop of four percent. Here are five reasons why an applicant tracking system will help improve university admissions.
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Five ways Higher Education is making use of mobile technology

Five ways Higher Education is making use of mobile technology
Mobile technology has been a subject of many discussions in the higher education community in recent times. Universities and colleges have been increasingly looking into ways of using smartphones and mobile networks to improve engagement and better captivate their students.
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How universities can utilise alumni relations to promote international student recruitment

How universities can utilise alumni relations to promote international student recruitment
It’s universally acknowledged that recruiting international candidates is in a university's best interests, for financial as well as cultural and educational reasons. That said, international student recruitment can often be a tricky process - it’s complex, can be costly and moreover, requires strategic planning.
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Kate Tattersfield, December 22, 2017

in Admissions

How to choose advertising channels for Higher Education student recruitment

How to choose advertising channels for Higher Education student recruitment
How can universities fine tune their digital advertising efforts to increase student enrollment and broaden brand awareness? We take a look at some of the most effective channels out there today.
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Kate Tattersfield, November 30, 2017

in Admissions, crm

How to increase admissions in universities

How to increase admissions in universities
In the current political climate, both in the UK and internationally, higher education institutions are doing all they can to grow their application count. We provide some solutions as to how this can be done successfully and cost effectively, through marketing.
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How to implement a successful student recruitment marketing strategy

How to implement a successful student recruitment marketing strategy
Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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Rob Parker, September 26, 2017

in Admissions, Marketing, industry, video

Five great university admissions videos to inspire you

Five great university admissions videos to inspire you
Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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