Kate Tattersfield, January 16, 2019

in Admissions

What are the key trends in higher education marketing today?

What are the key trends in higher education marketing today?
The way stakeholders interact with universities online is in a constant state of flux. Technology continues to evolve at rapid rates, so marketing departments need to have their finger on the pulse when it comes to the latest trends. 
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Kate Tattersfield, January 09, 2019

in Admissions

Why mobile marketing is a must for any higher education admissions strategy

Why mobile marketing is a must for any higher education admissions strategy
Mobile marketing should be at the top of any higher education institution’s marketing agenda. In other words, universities need to also contemplate a mobile-first approach to capture applicants' attention. Never before has information been so accessible; today, students can find everything they need to know in just a few taps.
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Kate Tattersfield, December 18, 2018

in Admissions

Video for higher education marketing - why it works so well

Video for higher education marketing - why it works so well
Higher education marketing is about more than brand awareness. The vast amount of content available online today is such that university marketing departments need to come up with innovative ways of capture the attention of their target market.
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Kate Tattersfield, December 12, 2018

in Admissions, social media

5 unforgettable university Christmas marketing campaigns

5 unforgettable university Christmas marketing campaigns
Just because the end of the term is around the corner, it doesn’t mean that your institution’s social media and marketing output can start to slack. If anything, the festive period provides universities with the perfect opportunity to get creative and go wild on social and other channels. And it needn’t all be about baubles, snow and father Christmas, either.
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Jeni Rogers, December 12, 2018

in Admissions, crm

How Universities Use Social Media for Marketing

How Universities Use Social Media for Marketing
One of your primary goals in marketing your university online is to attract prospective students to your institution, and social media is a tool being heavily leveraged by universities to create interest and draw in applicants. Schools doing this most effectively all have a common theme threading through their social interactions - a focus on history and tradition as key selling points. 
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Why every university needs an admissions management system

Why every university needs an admissions management system
Not every university admissions department operates using an admissions management system, but we’d argue they should. Having such a system saves time and money, and adds immeasurable value to the application experience. As higher education technology experts, we’re biased to an extent, but our belief is grounded in thorough research too.
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Best university campaigns to attract and convert international students

Best university campaigns to attract and convert international students
International study is no longer the reserve of the privileged few: every year more and more students are choosing courses abroad. In 2016, over 300,000 students from the US chose university courses abroad, and around one million people from other countries chose the US as their place of study.
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Catherine Park, November 14, 2018

in Admissions

7 Higher Education Digital Marketing Trends To Upgrade Your Student Recruitment

7 Higher Education Digital Marketing Trends To Upgrade Your Student Recruitment
The fast-paced technological advancement is causing significant changes in how businesses and different organizations are run. This time, we focus on the exponential technology growth, it's impact on the higher education sector and how you can make the most out of it..
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Kate Tattersfield, October 31, 2018

in Admissions

5 best practices for recruiting students in higher ed

5 best practices for recruiting students in higher ed
As student recruitment retains it place at the forefront of higher education discussion, we take a look at some of the best strategies universities can employ to ensure they are at the top of their game. Working examples from a range of European institutions show that small things can make a difference, and with the right technology, reaching applicants is a lot easier.
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6 content marketing strategies for universities

6 content marketing strategies for universities
Sharing content that is diverse, consistent and engaging can really help to boost a university’s brand presence and can lead to a noticeable increase in enquiries. So in order to compete with other institutions across the globe, universities must invest time and effort into the quality of their content marketing. 
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