How to implement a successful student recruitment marketing strategy

How to implement a successful student recruitment marketing strategy
Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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Rob Parker, September 26, 2017

in Admissions, Marketing, industry, video

Five great university admissions videos to inspire you

Five great university admissions videos to inspire you
Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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My job in higher ed: Bibiana Camba, EADA

My job in higher ed: Bibiana Camba, EADA
Bibiana is Admissions Director of International Degree Programmes at EADA, a business school headquartered in Barcelona. She tells us how technology is changing the way executive education is taught and what education means to her.
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Two things your university can do to engage accepted students

Two things your university can do to engage accepted students
There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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