Kate Tattersfield, November 30, 2017

in Admissions, crm

How to increase admissions in universities

How to increase admissions in universities
In the current political climate, both in the UK and internationally, higher education institutions are doing all they can to grow their application count. We provide some solutions as to how this can be done successfully and cost effectively, through marketing.
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How to implement a successful student recruitment marketing strategy

How to implement a successful student recruitment marketing strategy
Consumers need to engage with a brand’s marketing message at least seven times before they commit to purchasing a product, as the age-old marketing maxim goes. A university education isn’t a commodity, but similar ‘buying behaviours’ can be seen in students who are looking for the best place in which to invest in their future.
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Rob Parker, September 26, 2017

in Admissions, Marketing, industry, video

Five great university admissions videos to inspire you

Five great university admissions videos to inspire you
Video is a great way to sell your university in a lively and animated fashion. Admissions videos let you give prospects an idea of what it’s like to study at your university; highlight the USPs of the campus and the surrounding area; and provide first-hand insights from existing students, alumni and staff. There’s lots of different approaches you can take to making an admissions video. Here’s five innovative examples that may provide some inspiration.
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My job in higher ed: Bibiana Camba, EADA

My job in higher ed: Bibiana Camba, EADA
Bibiana is Admissions Director of International Degree Programmes at EADA, a business school headquartered in Barcelona. She tells us how technology is changing the way executive education is taught and what education means to her.
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Two things your university can do to engage accepted students

Two things your university can do to engage accepted students
There's usually a long period of time from the moment an applicant is admitted to their actual arrival on campus. During this period, a candidate can get anxious and start to rethink their decision.
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How to measure the ROI of tech in higher education

How to measure the ROI of tech in higher education
In most cases, the return-on-investment of a certain technology product a university uses is quantifiable. This is especially true for tech used in the student recruitment and admissions process.
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How to create a holistic admission review process

How to create a holistic admission review process
Choosing the right students plays a critical part in the success of your university. Every admissions representative I’ve met has the same goal: to select a diverse group of individuals who have the ability to succeed in their studies, make a significant contribution to their class, put in the hard work required to achieve their desired career and ultimately become a successful and engaged alumna or alumnus.
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My job in higher ed: Nathalie Naveda, University of St Gallen

My job in higher ed: Nathalie Naveda, University of St Gallen
Nathalie explains how she manages the recruiting, marketing and admissions of St Gallen’s SIM-HSG programme, which has been ranked #1 by the Financial Times for six consecutive years.
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How universities can make the most of the new LinkedIn University Pages

How universities can make the most of the new LinkedIn University Pages
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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Five tips for organising a university open day

Five tips for organising a university open day
An open day is an opportunity to show your prospects what student life is like at your university. It’s a chance to show off your campus, let prospects meet faculty members and encourage them to imagine what it would be like to study on one of your programmes.
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