5 reasons why your university should use a CRM over spreadsheets

5 reasons why your university should use a CRM over spreadsheets
We are all familiar with Excel, and while spreadsheets have several great uses, rows and columns just aren't built for managing prospects or handling customer relations. How can a CRM help manage the process more effectively? Higher Education Customer Relationship Management (CRM) systems, unlike spreadsheets, have been specifically designed to manage student relationships and lead management by tracking communication, notes and tasks related to an individual. 
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Mind over matter: Study shows mindset is a larger contributor to academic success than socioeconomic background

Mind over matter: Study shows mindset is a larger contributor to academic success than socioeconomic background
A new study has revealed that mindset matters much more than socioeconomic background when it comes to academic attainment and success in education.
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Understanding the differences between a CRM and a LMS

Understanding the differences between a CRM and a LMS
From SIS to CRM to LMS... the amount of acronyms in the edtech world these days can be overwhelming. This article takes a look at two of the most popular software systems in a bid to explain what they do and provide an overview of their similarities and differences. This series of articles can be used as a guide for higher education professionals who want to understand how the software systems they use work on a basic level.
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Hugo Damásio, March 22, 2018

in gdpr conference, gdpr

Direct Marketing and fundraising under the GDPR - a Talk by Victoria Cetinkaya

Direct Marketing and fundraising under the GDPR - a Talk by Victoria Cetinkaya
This talk is the third talk in a series about "The impact of the GDPR in the Higher Education sector". You can view the other talks by following this link.
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Reet Sen, March 14, 2018

in crm

Common mistakes Universities make when investing in technologies

Common mistakes Universities make when investing in technologies
Quality beats quantity when it comes to technologies at a university. When implementing technological software, it’s important to have at the forefront of the mind, who or what these technologies will be servicing. In most cases, technologies serve the demands of students, new applicants or administration staff.
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Hugo Damásio, March 09, 2018

in gdpr conference, gdpr

Implementing the GDPR at your university - a Talk by Lothar Fritsch

Implementing the GDPR at your university - a Talk by Lothar Fritsch
This talk is the second talk in a series about "The impact of the GDPR in the Higher Education sector". You can view the other talks by following this link.
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My job in higher ed with Peggy van der Wallen, Quality Management at University of St. Gallen

My job in higher ed with Peggy van der Wallen, Quality Management at University of St. Gallen
 In order to keep her business school firmly at the forefront of business and management thinking, Peggy van der Wallen of the University of St. Gallen uses student voice to help improve processes, both academic and operational. We caught up with her recently to see how it's done
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Kate Tattersfield, February 16, 2018

in Admissions, crm

How to manage student applications effectively

How to manage student applications effectively
Processing student applications can be an arduous task without the aid of the most up-to-date tools and technology. Here, we explore how universities can alleviate admin pressures and handle the application process effectively.
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My job in higher ed - George Yip, Imperial College London

My job in higher ed - George Yip, Imperial College London
George Yip, a professor at Imperial College London and former Dean of RSM, has had an illustrious career in academia, business and consulting. He is a champion of the ‘blended study’ teaching and learning method, and has implemented pioneering changes to the MBA programme that have resulted in higher rates of student engagement and retention.
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5 reasons why universities need a modern applicant tracking system

5 reasons why universities need a modern applicant tracking system
In an ever-competitive world of online applications, it’s important that universities utilise all the technology on offer to help drive results - or in other words, get the best students on board. In 2017 alone, 649,700 potential candidates applied to university compared to 674,890 the year before - a drop of four percent. Here are five reasons why an applicant tracking system will help improve university admissions.
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