Kate Tattersfield

Kate Tattersfield
Kate Tattersfield is a former teacher turned content creator at FULL FABRIC, specialising in writing for the education sector.

Recent posts

Kate Tattersfield, November 09, 2018

in My job in higher ed

My Job in Higher Ed with Dr Luke Burns - Lecturer and Deputy Director at University of Leeds

My Job in Higher Ed with Dr Luke Burns - Lecturer and Deputy Director at University of Leeds
Dr Luke Burns is a Lecturer in Quantitative Human Geography in the School of Geography and Deputy Director (Education and Training) of the Leeds Institute for Data Analytics, University of Leeds.  Having worked in both industry and academia, Luke has developed expertise in several areas of quantitative spatial analysis and mixes these with his passion for high quality student education and management.
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Kate Tattersfield, October 31, 2018

in Admissions

5 best practices for recruiting students in higher ed

5 best practices for recruiting students in higher ed
As student recruitment retains it place at the forefront of higher education discussion, we take a look at some of the best strategies universities can employ to ensure they are at the top of their game. Working examples from a range of European institutions show that small things can make a difference, and with the right technology, reaching applicants is a lot easier.
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6 content marketing strategies for universities

6 content marketing strategies for universities
Sharing content that is diverse, consistent and engaging can really help to boost a university’s brand presence and can lead to a noticeable increase in enquiries. So in order to compete with other institutions across the globe, universities must invest time and effort into the quality of their content marketing. 
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Kate Tattersfield, October 19, 2018

in crm, IT ecosystem guide

Why should universities invest in software to manage their recruitment and admissions process?

Why should universities invest in software to manage their recruitment and admissions process?
Universities are investing in marketing more than ever; admissions and marketing departments are reaching out to prospective students in a number of interesting ways. Social media is being utilised like never before, and many institutions are using video to communicate their message in a more digestible way to a wider audience.
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5 ways to attract international students

5 ways to attract international students
International students are a valuable asset to any university, in more ways than one. Yet fear of the unknown and limited access to information can sometimes detract potential international candidates from applying. What can universities do to ensure this esteemed cohort are properly represented on their own campus?
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Kate Tattersfield, September 28, 2018

in Event management

Download our free event management checklist for university admissions

Download our free event management checklist for university admissions
Student recruitment events are perhaps the most important dates in an admissions department’s calendar; they enable universities to showcase their facilities, campus culture and academic achievements, and are the perfect platform for communicating what makes an institution special.
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Online admissions software - cloud vs in-house solutions

Online admissions software - cloud vs in-house solutions
So you’ve decided to digitise the admissions process and now it’s time to consider your options. Do you utilise the expertise of the in-house IT team and build your own admissions software, or do you invest in an online cloud-based system? In this article, we explore the benefits of both, and explain why in the majority of cases, SaaS cloud-based system is best.
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Kate Tattersfield, September 14, 2018

in Event management

How to measure the success of your admissions event

How to measure the success of your admissions event
A successful university admissions event will need careful planning, expert execution and of course, thorough evaluation afterwards to ensure the next one is even better. Measuring the success of your event is crucial, not only because it enables you to adjust your marketing approaches and the direction of your next event’s content , but also because you can use these metrics to showcase insights to the rest of your team.
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Kate Tattersfield, September 06, 2018

in My job in higher ed

My job in higher ed with Francois Therin - Director of IMT Dubai

My job in higher ed with Francois Therin - Director of IMT Dubai
Recently, we caught up with Professor Francois Therin of IMT Dubai to discuss entrepreneurship, intrapreneurship and how technology is shaping learning in higher education. Professor Therin is interested in the internationalisation of higher education in general and business schools in particular. He has been active in the development of online learning for the past 20 years and his main research focus has been innovation and entrepreneurship. 
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Kate Tattersfield, August 29, 2018

in crm, Admissions

How Saïd Foundation improved their application rate by digitising the admissions process

How Saïd Foundation improved their application rate by digitising the admissions process
Applying to university can be an exciting, if not a slightly nerve-racking experience - but only if schools offer a seamless admissions process from beginning to end. In this article, we explore what happened when a renown educational institution decided to replace their admissions paperwork with a purely digital student recruitment approach.  
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