Justin Pace

Justin Pace
I work for ISM and contribute to FULL FABRIC as a guest blogger. I am a digital marketing and communications professional focusing on higher education. My passion is for data and entrepreneurship. I am originally from the United States and have recently relocated to London after living in France for six years. I enjoy travelling, baseball, social enterprises, and cold weather.
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Recent posts

An SEO checklist for your university's website

An SEO checklist for your university's website
When a prospective student entering higher education researches universities, an online search is commonly the first step. According to Ruffalo Noel Levitz: “Prospective students are using Google (and other search engines) to explore their options to build an initial list of schools and navigate the specific college and university sites to find the specific program details they need.”
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Swag 101: the five best items to give to prospects at events

Swag 101: the five best items to give to prospects at events
Standing out in the over-saturated higher ed market is tough. The competition is heavy and marketing and recruitment budgets are being cut annually. How do you cut through the noise and make prospective applicants remember you in the vast sea of other institutions?
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How universities can make the most of the new LinkedIn University Pages

How universities can make the most of the new LinkedIn University Pages
LinkedIn has made an abundance of changes to its University Pages since 2016. Many of these changes left many university social media teams feeling lost, frustrated and discouraged while trying to navigate and enhance their presence on the networking platform.
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Four ways universities can improve click-through rates for Facebook ads

Four ways universities can improve click-through rates for Facebook ads
Facebook advertising offers schools an effective and measurable way to reach out to, engage with and recruit new students. The social media platform is becoming increasingly influential and now has over 1.55 billion users each month worldwide.
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